Life insurance could be one of the easiest or trickiest things to market. On one hand, it’s an expense that few people can justify, but on the other, everyone must eventually face the fact that death is inevitable for all of us. However, those who want to ensure their loved ones are protected know the […]
It is a despairing fact, but many consumers don’t have the patience, sophistication, or wherewithal to learn about personal finance strategies on their own. Most people would rather “catch ’em all” playing Pokemon Go than discuss with an agent the finer points of annuities.
The perennial question for most insurance agents is, “What’s the most cost-effective way to grow a quality book of business, especially when it comes to writing more life insurance policies?” There are so many marketing avenues to explore when it comes to reaching people with your brand; it has become quite a challenge to many […]