The insurance industry is highly competitive these days. A lot of insurance agents operate in each area. That’s the reason why insurance agents should put a lot of focus on marketing. Effective marketing helps insurance agents attract more customers to their businesses and sell their services successfully. In this blog, we’ll provide tips that insurance agents need to follow to market their agency in the best possible way.
So, let’s get started.
Create a Website
Today, it’s hard to imagine running an insurance agency without a website. It goes without saying that insurance agents need a website. First and foremost, it’s necessary to develop a professional website for an insurance agency.
Insurance agents can take advantage of a website to tell the target audience about their products and services.
It’s also important to note that a website makes it easy for prospects to find an insurance agency online. With a website, insurance agents can provide their potential clients with the contact information such as office location, phone number, hours of operation, etc. As a result, your clients will find it easy to contact you when such a need arises.
Use Social Media
Popular social media platforms bring together a lot of people and provide insurance agents with a huge marketing potential. And of course, insurance agents should use the power of social media sites to market their services successfully. It makes a lot of sense to market an insurance agency on such social media platforms as Facebook, LinkedIn and Twitter.
People, who can be interested in insurance services, use these social media platforms. That’s why it’s incredibly important for insurance agents to share the information about their agency with their target audience on these social media sites.
It’s recommended for insurance agents to provide the valuable content on social media regularly. Each time insurance agents post something online, they get attention of followers. That means that the more frequently insurance agents update their social media profiles with fresh content – the better. Also, it’s necessary to update social media profiles with the right type of content.
It would be great for insurance agents to share industry news, tips as well as links to valuable online recourses with followers on social media sites. The content of this type works well for social media marketing.
Optimize for Search Engines
It’s important to know that having a website is not enough to market an insurance agency successfully. People tend to search for insurance services online. Therefore, a website will not work well for insurance agents if potential clients can’t find it in search engines. That’s why it’s so important for insurance agents to have a SEO friendly website.
Search engine optimization needs to be a part of insurance agency’s online marketing strategy. The search engine optimization process consists of three stages: 1) keyword research, 2) onsite optimization and 3) link building.
Keyword research. It all begins with keyword research. It’s necessary to pick relevant keywords for insurance site’s web pages. It’s crucial to select the right type of keywords. When selecting keywords for an insurance agency, you should take into account two factors such as competition of keywords and the amount of the targeted traffic that keywords can generate to a website. And course, it would be great to optimize an online insurance site’s pages for the keywords that convert well.
On-site optimization. At the next stage, insurance agents should create high quality content for their website. Meta title, meta description and body text have to be created for each of site’s pages. The content needs to be original, contain keywords and, most importantly, bring value to site’s users.
Building links. Link development plays a very important role in the search engine optimization process. However, the quality of links matter a lot for site’s SEO these days. So, it’s necessary to attract high quality links to a website. Marketers have to be very selective when it comes to picking online platforms for building links. You should aim to build links from reputable sites which are relevant to the insurance industry. Relevant links from popular sites work well for SEO. Such links have a positive impact on site’s search engine rankings and generate the targeted traffic to a website.
Create Email Campaigns
Email campaigns work well for marketing insurance agencies online. Email marketing makes it possible for insurance agents to send a message to the target audience.
Effective email marketing helps insurance agents get new customers, provide potential customers with important information about the agency, its products and services and turn more prospects into real clients.
It’s possible to create different types of emails for email marketing campaigns. It’s worth noting that newsletters and promotional emails work best for marketing insurance agents.
Utilize Online Advertising
Pay per Click online advertising solutions such as Google Ads work well for insurance agents. PPC online ads make it possible for insurance agents to market their services in search engines and on social media sites. With Pay per Click online ads, insurance agents can land new customers to their businesses and increase the awareness of their brands.
There has been a lot of talk about the benefits of using PPC online advertising for insurance agents. It’s important to note that Pay per Click online advertising allows insurance agents to target the right audience.
When using Pay per Click ads, advertisers have an opportunity to specify the target audience. It’s possible to specify the demographics and locations for Pay per Click online advertising campaigns. As a result, Pay per Click ads will appear in front of the right people and the efficiency of online advertising will increase significantly.
If you would like to learn more how we can help insurance agents market their agency online successfully, contact us today. Our professionals are always looking forward to providing cost-effective online marketing solutions for your insurance agency!