Transcript
Let’s talk about how to market on YouTube. According to the top brands, 17% of all internet traffic flows through YouTube every month. More than six billion hours of video are watched on millions of different devices. Welcome back to Agent Branding System. Hi Agents, I’m Jon Anderson, Founder and CEO of Agent Branding System. Acquired by Google in 2006, YouTube has grown to be one of the largest search engines in the world, second only to Google. As you might expect, there are many top brands leveraging this social media marketing powerhouse; but, if you thought marketing on YouTube was all about big budgets, you would be wrong. A common theme of marketing on social media is creating great content. It is with YouTube where the most successful brands post 50% more videos per channel than the least successful brands marketing on YouTube. It is less about how much money you have in the budget and more about how much your content appeals to your audience. Figuring out what your audience likes or dislikes might be the most difficult aspect of YouTube marketing, but once you understand the needs you can create high volumes of the types of content they want on a regular basis. More than 300 hours of video are uploaded to YouTube every minute. Incredible isn’t it? That’s a lot of content. However, like Google, search discoverability on YouTube is key. You need to find the right video keywords in order to utilize these keywords within your video’s filename titles and description. You also need to add tags to help Google and YouTube learn what your video is all about and rank it appropriately. Ranking factors include the number of views it receives, how many thumbs up the video gets, and how many comments you get. Some of the most successful videos on YouTube were recorded using nothing more than a smartphone. Highly produced videos are good if you have the budget and the capability and the know-how, but lesser quality videos also work well if the content is good. Production quality becomes less of an issue. Your video marketing strategy should not be restricted to YouTube alone, however, top brands have strategies that continue their online video marketing efforts with their traditional offline efforts, which is pretty important. YouTube makes it easy to share your videos across multiple social media channels and the web. That means the content you produce for your audience on YouTube can be used as content for your Facebook, Twitter, LinkedIn, etc. YouTube videos can be shared and published all over the web without the risk of being hit with duplicate content penalties, which applies to regular content. Right in line with video content, you need to pay attention to your brand’s consistency. It’s important to integrate an appropriate level of branding within your videos. If proper branding is not exercised, you may miss out on a great deal of exposure when other users embed your videos into their website. Apply branding within your videos, as well as, titles tags and video descriptions. The creation of YouTube channels allow you to divide your content to serve different types of consumers. More channels bring the ability to focus on more specific target audiences, however, before creating multiple channels, make sure you have the resources to create or curate compliant content for all of those channels on a routine basis. Another great thing about YouTube is that it is not isolated from the rest of the social media world. It can be perfectly integrated with all the other major social media channels. That means you have the ability to engage with your wider social media community and bring them into your YouTube ecosystem. It is relatively simple. Video is fast becoming the most popular form of content on the internet. When used in conjunction with other forms of content as part of a wider social media mark strategy, the positive effects on your business can be profound. There’s never been a better time to create your own videos, that are of course, compliant. With more than 4 billion YouTube video views per day and counting don’t delay. Can I ask you something? Now, do you think YouTube is a reliable and easy marketing tool for business? Tell me about your thoughts in the comments section below. Thank you for taking the time to watch our video today. Please subscribe and continue watching our series for more exciting business and marketing discussions involving your industry. Ready to take your marketing and branding to the next level? Contact us today toll-free at (888) 776- 7761, or contact me via email at jon.anderson@agentbrandingsystem.com. 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