Welcome to the Agent Branding & Marketing - ABM for Insurance AgentsCall Toll Free: 1-888-776-7761
…using Google organic, Google maps, Voice search, Facebook, Yelp and many more proprietary online marketing strategies. Insurance marketing is challenging. In a world of high competition, low attention spans, and fast-moving technology, maintaining a competitive advantage can be tremendously difficult.
Nevertheless, finding ways to stand out from the crowd, keep people’s attention, and take advantage of the latest technologies are vital to your success as an insurance agent.
There is a solution. It is called Inbound Marketing, and it is proving to be one of the most effective ways to attract and convert leads in the digital age.
At Agent Branding System, our primary aim is to connect you with the right prospects. We do that in the most efficient and cost-effective way possible. Whether you’re selling auto insurance, homeowners’ insurance, life insurance or health insurance, the “Inbound methodology” of marketing will work for you.
Check out our most recent case studies to see how we’ve helped other insurance agents. click here to see our most recent case studies.
Traditional advertising and sales tactics have lost their effectiveness. Things like “cold calling,” “playing the numbers game,” and “pressure sales” are no longer viable – if they ever were.
These days’ successful insurance marketing requires channeling the correct marketing message to the right group of people. Not the “spray and pray” strategies used by some insurance companies and agents of old. Now, you need to be focused on inbound marketing. And that is where we come in: We help you get found online in the places that your prospects are looking.
As one of the most trusted insurance marketing companies, Agent Branding System is revolutionizing the way insurance agents brand themselves and market their services.
We will help you find your target market, enhance your brand reach, and ensure that when customers are searching for the services that you offer, they find your agency’s contact information.
Having a constant stream of new prospects visit a website is an ideal scenario for any agent. It’s the reason many agents continue to spend money on “outbound marketing” methods such as cold calling and direct mail.
Our “Inbound Methodology” of marketing ensures that your service offerings seamlessly integrate into a potential customer’s “buying journey.” It does away with traditional and ineffective “interruption marketing.”
Inbound marketing is ideal for insurance agents, because the entire system is designed to drive targeted leads back to your agency. Our job is to ensure that each new lead to your website is in the warm to hot category, and they’re exclusive to your agency. We do not resell your leads to multiple agents. We also promise that we will take on no more then two insurance agents per city.
Prospects that come to you as a result of inbound marketing tactics are far more likely to convert into customers. Why? It’s because they have already identified a need for your products or services.
We use a variety of tools to help achieve maximum results for your business. That includes identifying the best keywords to target, so that you get found in the search engine results pages (SERPS); fully compliant content sharing on various social media channels to enhance brand reach and further boost search engine optimization (SEO); social media marketing, social media optimization and management of local directory listings so that you remain top of mind for local search queries. For a limited time, we’ll even do your EVENT MARKETING at no additional charge.
Keyword research plays an increasingly important role in today’s digital marketing environment. The keywords you target will depend on your specialization, be that P&C (Property & Casual), life insurance, or health insurance. Furthermore, the most obvious keywords are not always the best to target. We’ll take the hassle out of this process and ensure your marketing is focused on keywords that yield the best results.
SEO goes hand-in-hand with keyword research. The best keyword research in the world would still be ineffective without proper SEO strategies. Our team of experts will ensure that your website is giving off all the right signals to the search engines. A properly optimized website, coupled with high-quality, relevant, and keyword oriented content, will help ensure massive improvements in the SERPS and deliver greater visibility for your business.
One of the key components of an inbound marketing campaign is social media. Why? Because more than 2 billion people are using these platforms. Prospects that you want to attract are using Facebook, Twitter, LinkedIn, Google Plus, YouTube and more. That means social media is fertile insurance marketing ground that can no longer be ignored by our industry. We’ll help you attract, convert, close and delight prospects on all the major social media channels.
Just as your website needs to be optimized for the search engines, your social media profile needs to be optimized, too! Without proper attention to things like keywords, profile completeness, and images, your presence on social media might be lost in a sea of unfound profiles. We work to ensure that does not happen: We’ll make sure that you “stand out from the crowd” in social media.
Having a presence in local business directories is a must for insurance agents. Why? Because it’s good for customers, it’s useful for search engines, and it’s great for business. Potential customers searching Google or Bing with local intent will usually be presented with listings from business directories first. Business listings management is imperative, and we’ve got you covered.
Unlike many traditional marketing methods, which are fraught with guesswork and uncertainties, inbound marketing is completely data driven. You can track, monitor, and adjust your campaign based on specific data feedback. We ensure you get a birds-eye view of your marketing campaign by providing detailed, monthly reports indicating how we performed for your most important KPIs (Key Performance Indicators).