Not Your Typical Insurance Agent SEO Company
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is an inbound marketing strategy which focuses on boosting traffic to a website by improving the site’s rankings in organic search engine results.
SEO allows a business to market to consumers who are searching for products and services the business provides. Ranking higher in search results for targeted search terms (keywords) enables a business to catch the attention of a consumer while they are actively searching for products or services that the business offers.
Search engines are working hard to deliver the best results for consumers who are searching for products and services. In order to be found ranking at the top of search results, a business website must convince the search engines that it is the best result for consumer who has conducted a specific search.
Our team of experienced internet marketing professionals understands what it takes to build trust with the search engines. We also follow the latest algorithm updates and their implications so that we are not waisting and marketing efforts on things that no longer matter for rankings. Our team uses the latest and most effective SEO tools and strategies to optimize your company website. This ensures that your site is sending all the right signals to the search engines.
Technical and On-Page SEO
When search engines index web pages, they are guided by the code that written on the back end. If the title of your page doesn’t match the term in the search query, your website may not be considered relevant to that search. If your page’s descriptions (meta descriptions) don’t mention the search terms it makes it unlikely that you would be shown in search results for those keywords. When search engines deliver search results for a consumer, they try to bring back the sites that appear to be authorities on that topic. If your web pages don’t mention a certain keyword and consumers are searching that term, it is unlikely that your website will rank in that search. In addition to mentioning the right keywords in the copy of the website, search engines are looking for an authority on the topic that was searched. This means that rather than having a bullet point list of keywords, a business needs to position themselves as an authority on the topic. Our team writes the titles, meta descriptions and copy in a manner that is rewarded by search engines.
In addition to your content and code letting the search engines know that a business is an authority on a certain subject, the search engines also look at outside sources. Anyone can build a website and claim to be the best. Search engines have developed a way to measure who is considered an authority by other businesses. The way they measure this is by indexing the links that point to a business’ website from other websites. When another website publishes a link on their page and it directs visitors over to your website, this is called a backlink. Backlinks that point to your site from other sites are counted as “votes” for your website being relevant for consumers. The logic is that if a site is willing to send people away from their own content and over to your content, your website must have value. The more links you have pointing to your website the more 3rd party sites must view you as an authority. Our team actively builds links from trusted sites and having multiple links improves our clients authority in search results.
Citations + Listings
Local listing management is the process of continuously updating and maintaining a business’ location data across multiple online directories, websites, and other customer-facing platforms. A local listing usually includes a business’ name, address, and phone number, referred to collectively as “NAP” data. There are other relevant and important components such as hours of operation, payment methods accepted, photos, videos and reviews that get published. Our team carefully completes the fields that help search engines understand your business. Having a complete and consistent set of information in listings and citation profiles gives the search engines confirmation that the info they index regarding your business is accurate and up to date.
Analytics + Reporting
Our custom campaign reporting dashboard shows our clients SEO reporting which highlights the results of our search engine optimization work. We show increasing visibility for our clients’ websites and the traffic that has been delivered. We share the types of searches that are being done to find our clients, the number of clicks to call, visit website or get driving directions. We also share some key metrics like number of reviews and average ranking, number of views on posts and more.
What Can Our SEO Do For You?
We would love to learn more about your business! Please book a strategy session and we can give you a custom review and design a program that fits your business needs and your budget.