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Google My Business (GMB) It’s no secret that Google is the biggest player when it comes to search engines. Did you know that it’s also one of the most efficient marketing tools for your overall digital sales strategy? Google makes it easier than ever to market your insurance agency on its platform. In the digital […]
This post delivers a deep dive into the 7 biggest parts of the rock star insurance agent’s digital eco-system (Google My Business, Bing Places, Apple Maps, Facebook For Business, Twitter For Business, LinkedIn Company Pages and Yelp For Business) complete with an outline of the critical components for each that must be developed correctly in […]
In our last blog post, we talked about the best ways to get online ratings and reviews and the reasons why you need them. Yelp reviews, Facebook reviews, and other online review sites are the new word-of-mouth referrals. They offer insight into your business and allow potential customers to make a decision, to hopefully, do […]
Advertising and marketing are an important part of promoting any business. But even before the latest, digital marketing trends were in vogue, there’s one form of promotion that has always existed: Word of Mouth (WOM) referrals. Who would ever doubt that WOM has been, and will always be, the best form of marketing money can’t […]
In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more information about the businesses they choose, before they make their choice. For insurance agencies, a complete business profile is equally important. Customers need to […]
In the insurance business, an agency’s reputation is priceless. Even in the early days of the industry, word of mouth and referrals drove customers to an agency, or away from it. The only difference today is that there are more channels where we can promote our brand and reputation, particularly, on the Internet. Online reputation […]
Like it or not, Yelp is here to stay. Many insurance agents like this ratings and review site, while others tend to stay clear. In spite of your preference, you can definitely make Yelp advertising and marketing work for your insurance agency. In the competitive realm of insurance marketing, Yelp can help you get more […]
Has your Google My Business (GMB) listing been hijacked? If so, it need not be the end of the world. It may not have been done by a nefarious act. There are many reasons you may not be able to control your GMB listing, such as: A former employee set it up, and you […]
For many digital marketers, Facebook is a double-edged sword. WIth over 2 billion active users, there’s no denying that Facebook is one of the most effective ways to reach as many people as possible in your market. Source: https://techcrunch.com/2017/06/27/facebook-2-billion-users/ But, Facebook is still a private company (albeit publicly-traded) and they need to boost their own profits, […]
Anyone who operates any type of legal business should have insurance; after all, business owners and entrepreneurs should be able to protect their customers, their employees, and themselves should something go wrong. Many insurance agents are happy to cover many types of businesses, from restaurants to boutiques to retail shops. However, there may be some […]
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