Insurance agents operate in certain geographical areas. That means that they have to promote their services locally. An insurance agent can get a lot of new clients if he/she is found in the local...

 Google My Business (GMB) It’s no secret that Google is the biggest player when it comes to search engines. Did you know that it’s also one of the most efficient marketing tools for...

This post delivers a deep dive into the 7 biggest parts of the rock star insurance agent’s digital eco-system (Google My Business, Bing Places, Apple Maps, Facebook For Business, Twitter For Business...

In our last blog post, we talked about the best ways to get online ratings and reviews and the reasons why you need them. Yelp reviews, Facebook reviews, and other online review sites are the new...

Advertising and marketing are an important part of promoting any business. But even before the latest, digital marketing trends were in vogue, there’s one form of promotion that has always...

In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more...

In the insurance business, an agency’s reputation is priceless. Even in the early days of the industry, word of mouth and referrals  drove customers to an agency, or away from it. The only...

Like it or not, Yelp is here to stay. Many insurance agents like this ratings and review site, while others tend to stay clear.  In spite of your preference, you can definitely make Yelp...

Has your Google My Business (GMB) listing been hijacked?  If so, it need not be the end of the world. It may not have been done by a  nefarious act. There are many reasons you may not be...

For many digital marketers, Facebook is a double-edged sword. WIth over 2 billion active users, there’s no denying that Facebook is one of the most effective ways to reach as many people as...

Anyone who operates any type of legal business should have insurance; after all, business owners and entrepreneurs should be able to protect their customers, their employees, and themselves should...

When it comes to restaurant insurance, most agents think of traditional businesses – cafes, restaurants, fast food chains, bars etc. However, there is one niche that is underserved – the humble food...