Frequently Asked Questions:
How does Agent Branding and Marketing work?
The Agent Branding and Marketing, of insurance marketing, is based on the tried and tested inbound methodology. Inbound marketing is considered one of the most powerful and cost effective methods of marketing. It focuses on prospect attraction rather than consumer interruption.
We begin by ensuring your business’s online presence is built on the right keywords. Keywords play a vital role in ensuring that prospects find your brand when they perform a search online. In addition, we will make sure that your website, social media channels, and business listings are correctly optimized for search engine prominence. All of which puts your brand in good shape to begin attracting prospects.
Don’t have a business listing or a social media presence? Fear not, we’ve got you covered. We will set up and manage your entire digital strategy.
Is the ABM service fully compliant with my corporate office and the State in which I operate?
Yes. We are not just experts on marketing strategies for insurance agents; we also understand all industry compliance requirements. Rest assured, your marketing and brand building initiative with us will not jeopardize your relationship with your corporate office or your state officials.
How much does ABM cost?
We offer several pricing packages to suit different budgets and business requirements.
Is there an annual commitment involved to sign up for ABM?
You will be asked to commit to our program for 12 months. Not because we want to force you to stay with us, but because the ABM method is not a quick fix insurance marketing solution. Time is required to initiate each stage of the system effectively – Research, planning, design, implementation, optimization, and monitoring. However, you can cancel at any time with 30 days notice.
Inbound marketing tactics are effective and long-lasting, but it takes between 6-9 months to get traction in your market. Click here to see our most recent case studies.
Does ABM offer a guarantee?
Yes. We do offer a guarantee of increased market visibility in your first 90 days. Your results may vary slightly depending on the broadband penetration and household density in your market. We have complete confidence in our approach and are sure that, in time, you will too.
Does ABM provide monthly performance reports?
Absolutely. We believe that data demonstrates success. Without it, we are all punching in the dark. At the start of each month, we will provide you with a detailed overview of your campaign for the previous month. You will be able to see and compare your website, search ads, social media, and business listings performance.
Are there any hidden costs associated with ABM?
No. We believe in complete transparency. In fact, we will provide an itemized breakdown of costs in our written agreement to you.
Is your agency a Google Certified Partner, a HubSpot Certified Partner and a YP Certified Agency?
Yes. We’re very proud to have achieved these levels of excellence.
Does your agency have any special certifications of affiliations that would ensure advertisers get the best quality of marketing?
Yes. We are voracious learners and strive to keep abreast of all the latest marketing best practices. That’s just part of our commitment to delivering a quality service to you. We are Google Certified Partners, HubSpot Certified, and YP Certified.