November 27, 2017

One of the primary factors in business marketing success these days is visibility. Among your target demographic, if your agency’s brand is the most prominent,  you will inevitably attract more clients. That is not to say achieving brand visibility is easy. Whatever marketing opportunities are available you can be sure that your competition is already […]

The insurance industry is evolving rapidly, and so too must the process of selling these services. But adapting to the ever-changing market environment is challenging. A combination of factors, including increased competition, changes in consumer behaviors, and new technology means insurance agents are faced with a unique set of challenges.

According to the most recent studies, Millennials are now the largest generation in the workforce, with about 53.5 million of them entering the job market in the first quarter of 2015. While an exciting prospect, younger workers do bring some challenges for employers, especially insurance agents. Many may worry if Millennial workers will fit into their company

Whether you’re new to the insurance industry or a veteran, you never stop learning. Insurance is a constantly changing business, and as people’s needs and wants change, you can bet our industry will continue to transform and evolve. That’s why every agent should keep up with the latest news by following the movers and shakers

Health insurance has developed somewhat of a negative undertone over the last few years. From new healthcare reforms to a general lack of understanding, it has become much less straightforward to reach prospects. Thus, it is necessary for agents to rethink their insurance marketing strategies.   Finding effective ways to target health insurance leads is

The past decade has seen a shift in the way consumers interact with businesses. As a result, marketing practices have evolved. These days, consumers are no longer passive objects just waiting to be sold products and services. They actively seek relationships with the businesses they patronize, and demand quick gratification when it comes to information

Health insurance is certainly a hot topic, especially these days. Still, despite the fact that the Affordable Care Act has been enforced since 2010, there are still many people who are opting not to get this type of insurance. Yes, that means that despite it being a law that everyone must have healthcare, people are

Life insurance marketing can be a challenge to many agents. After all, how do you sell something so intangible and abstract? No one thinks about their own demise, after all, but the truth is, life insurance isn’t about the person getting it, but rather, what will happen to his or her dependents once they pass

As an insurance agency owner, the success of your small business depends mostly on the effectiveness of your marketing. It all comes down to the way you introduce your products and services into the lives of your potential clients. There are many ways to market your business these days, but insurance agency marketing is far

As an insurance agent, you probably already know that personal auto insurance usually extends to car rental insurance.  You may have even used this fact to help your clients save money when they go on vacation and rent cars. Many car rental companies offer added insurance to their vehicles. After all, many people rent cars not just

For boat owners, there’s nothing like taking their precious vehicles out onto the water and enjoy a day of just cruising around, wind in their hair, or maybe even dropping a fishing line and wait for a bite. While many boat owners may have carefree attitudes, there’s one thing they should never be casual about

An increasing number of people are becoming landlords. From individuals leasing their spare bedrooms to entrepreneurs capitalizing on the rising demand for rental property, more people are joining the rent economy. The recent economic turmoil had a lot to do with it. As financial institutions tightened criteria, barriers to homeownership rose. That meant more people

Insurance is one of those things that people need but hope they never have to use. After all, while everyone has car, home, or even life insurance, no one wants to get into an accident, have their home destroyed, or leave their loved ones behind. That’s perhaps one of the reasons why many people get

  “Oh there’s no place like home for the holidays…” or so the famous Christmas song says. Of course, for many people, it might also mean thinking about homeowners insurance. According statistics, homeowners insurance claims rise right after December. The holiday season, after all, can be a busy time for burglars, especially with lots of

A lot can happen in a year. Children come of age and move out, old cars are traded in for new models, and the odd impulse buy means the garage now has a few extra “toys” crammed inside. Those are some of the reasons why it is important to conduct policy reviews with your home

December will see a fresh batch of new cars hitting the roads. Some will be due to generous gift givers; others will simply be people giving themselves a well-deserved treat. Whatever the reason, the season of goodwill is one of the top months for total U.S. car sales, according to Bloomberg. And, that means a

  If you’re feeling like your agency is in a slump, then maybe it’s time to re-energize with some fresh and new insurance marketing ideas. Not sure where to begin? Check out these 34 insurance marketing ideas and tips: