November 27, 2017

  Insurance agents command their own destiny. The world is their oyster, and they can seize from a sea of opportunities. At least, that is the case for some agents. Few other industries offer the potential for uncapped success as the insurance industry. But, being a successful agent is easy. Only those with the necessary […]

Social media is a great tool for business. It allows all types of companies to reach their audience at very little cost, at least compared to traditional media. With over 317 million active users per month, Twitter is one of the largest social networks in the world. That’s why many insurance agents should be on Twitter.

Anyone who has been in the industry long enough will no doubt remember the days of stuffing marketing brochures into envelopes and dropping them into post boxes. That used to be one of the cheapest and most effective ways to target prospects. These days, things are a little different. An influx of free and low-cost

There was a time when people struggled to come up with activities to fill their days. That is hard to imagine these days. In this modern world, there is such an abundance of demands on our time. For most of us, the daily activities on our to-do list far outweigh the available time. Now, the

Here’s the latest news around the country and the world that can affect insurance agents and clients: Home Insurance, but With a Philanthropic Twist – New App Lemonade offers insurance directly to clients. Is Flood Insurance Expensive? – The Hill weighs in. Insurance group picks its safest 2017 vehicles – Insurance Institute for Highway Safety (IIHS)’s list

In any type of business, having the right people working for you can make a big difference, not only on the bottomline, but in the entire operation. A low turnover rate can have a positive effect on the people in your agency, which in turn, can mean a better work environment for everyone. Of course,

As another year comes to an end, thoughts naturally turn to the future and on making a greater impact on our businesses. You have probably already started making plans for growing your insurance agency in 2017. Those plans might include strategies for increasing referrals, reducing expenditure and squeezing more productivity out of your office staff. But

Sharing high-quality content on Facebook is one of the best ways to reach more prospects and increase awareness for your insurance agency. However, recent changes to Facebook’s news feed algorithm have made it more challenging to achieve organic reach. That often means companies with big social media marketing budgets now have a distinct advantage. They

According to forecasts, car sales in the US will remain above 17 million in 2017. While the numbers aren’t steady, they aren’t predicted to grow either. What does this mean for insurance agents? While demand for car insurance will remain steady, it won’t grow either. That means you might find it harder to sell more

Social media has become an integral aspect of insurance agency marketing. But, despite plenty to inform us that the likes of Facebook and Twitter are vital to our marketing strategy, often it is difficult to comprehend just why we should make the effort. While many industries have wholeheartedly embraced the digital era, the insurance industry

  The start of the year is a great time to look for ways to find fresh prospects for your insurance agency. After all, there may be some people out there who are looking for a new start too – and that includes switching over their car, home and other insurance products. Thus, it’s a great time

SEO or Search Engine Optimization may be a confusing concept to many who aren’t technically-inclined. While these three words seem intimidating, SEO really is a simple concept. Basically, SEO is all about using targeted, relevant keywords in your website, to make sure that people using search engines like Google, Yahoo!, and Bing can easily find

The role of an insurance agent is multi-faceted. To succeed you need to have good business acumen, intuitive social skills, and incisive management abilities. But above all, you must be a masterful salesperson. Insurance sales can at once be rewarding and incredibly difficult. Agents entering the field can understandably feel overwhelmed by the complex world

Like all businesses, running an insurance agency has its risks. From personal to client risk, it is impossible for agents to perceive all that can go wrong in their line of work. Furthermore, spending too much time pondering disastrous scenarios is not healthy. There are some risks that cannot be ignored. They must be faced

Another year looms in front of us and it is time to start planning on how to reach clients through your blog. If you’re a non-captive agent, then you can use blogs to help your business. After all, blogging is another way to sell your brand and all of your insurance products. But most of all

Social media marketing has become one of the most powerful features in business’ strategies. If you want to reach new prospects and establish brand recognition, a social media marketing strategy is a must. But not all platforms are worthwhile. One of the biggest players in the social sphere is LinkedIn, with almost 500 million users.

The pound or the number sign has been reimagined and today’s social media has breathed new life into the symbol. The hashtag – # symbol – precedes a word or a phrase. It became a search tool back in 2007 when Twitter allowed it’s users to search and share topics by using the symbol. Since

Business directories such as Yelp, Yellow Pages, and Merchant Circle are important for developing a brand. New businesses, especially those that thrive on local attention such insurance agents, should create profiles in numerous directories. These local directories help boost local search visibility, improve SEO, and adds credibility to your business. The long-term benefits of directories

Social media has evolved to become one of the most powerful tools for business. These days, when people think about brand promotion, it is inevitable that attention will turn to social media – with good reason, too. Around 78 percent of the American population have at least one social network profile (according to Statista). These

To sell more insurance, it is crucial that you understand how people think. Insurance agents with high conversion rates often have a deep understanding of certain fields of human behavior and psychology. It is a skill that goes beyond studying buyer personas; it is about knowing what makes people tick. Only through real understanding of

Content is a necessary aspect of modern marketing. The creation, distribution and promotion of valuable content play a fundamental role in your ability to build a brand and attract more clients to your insurance agency. But, there is a problem. Consumers are already overwhelmed with information. Furthermore, they have severely short attention spans.