Author name: Carl Willis

Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the

Building a reputation is an important aspect for any business. Having credibility and trust are the cornerstone of a successful and thriving insurance business. As an insurance agent, people rely on you to safeguard their property or their enterprise. In the old days, word of mouth was the way to go. That certainly helps with the

Lead magnets are highly critical in your quest for digital marketing dominance and client acquisition. It’s just as the name suggests. You create little “magnets” of content that attract leads to your website and service offering. A blog post, when created purposefully, can be considered lead magnets for insurance agents. But, there are numerous other

Nowadays, online presence is as important as face to face interaction. You feel most comfortable on the phone or direct interaction with a client. Your tone and facial and body expression invoke trust. Having an online presence that conveys the same trust can be quite challenging. You want to deliver the same message without making

  There is usually much apprehension when it comes to making sales calls. Some sales professionals will visibly tremble with fear at the thought of picking up the phone and cold calling a total stranger, while others just seem naturally adept at turning prospects into customers. Regardless of your sales call comfort levels, the fact

Insurance is something that everyone needs. The key factor in turning a target audience member to your loyal customer is changing that need into a want. Buying insurance is a necessity but not an enjoyable task. In this busy world where everyone is pulled in different directions, having a customer’s attention and keeping that can

  Video is fast becoming an essential tool in marketing. Why? Because of the prevalence of mobile devices, increasingly “on-the-go” lifestyles, and shortening of attention spans. Furthermore, in an environment where content sharing is one of the primary activities, video marketing makes it easy to appease users.

When your site performs optimally, there is no better tool for driving new business. It is the “always on” machine that continues to drive sales even when your insurance office team are sleeping. But, just because you have a freshly created website, it doesn’t mean the sales will begin rushing in automatically.

Selling more auto insurance policies has always been tricky for many agents. While it’s true that most states in the US require drivers to have minimum levels of insurance, that doesn’t guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.  

  More than half a million new businesses are started every month, according to the 2015 Kauffman Index. Furthermore, it is predicted that 50% of all workers will be self-employed by 2020. It would seem that after a brief slump, business startup activity is once again on the rise. That’s great news for agents with

They say owning a home is part of the American Dream. Of course, it should follow that with owning a home, people should have homeowners insurance. Since home insurance is a necessity, most agents would think that it’s easy to write more policies and increase their homeowners insurance customers.