If you’re a property and casualty insurance agent—independent or captive—you’ve probably wondered: “Should I be running Google Ads or Facebook Ads?” And you’re not short on opinions. You’re short on clarity. Most agents don’t struggle because ads don’t work. They struggle because ads expose the weak points in their marketing systems. Inconsistent leads lead to […]
Social media has transformed the way businesses connect with their clients, and for independent property and casualty insurance agents, it’s a game-changer. Picture this: you meet a potential client at a community event, and they decide to look you up online. What do they find? A professional, engaging social media presence that builds trust—or no
Leveraging Social Media for Insurance Agent Marketing: Best Practices Read More »
In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more information about the businesses they choose, before they make their choice. For insurance agencies, a complete business profile is equally important. Customers need to
Why Insurance Agents Should Have Fully Optimized Business Profiles Read More »
In the insurance business, an agency’s reputation is priceless. Even in the early days of the industry, word of mouth and referrals drove customers to an agency, or away from it. The only difference today is that there are more channels where we can promote our brand and reputation, particularly, on the Internet. Online reputation
Why Your Online Reputation Matters Today Read More »