inbound marketing

America, the land of opportunity, innovation, and big dreams. It is not, however, a country known for having a straightforward healthcare system. Medical treatment is notoriously more expensive than pretty much anywhere else in the world and many people are unaware of their basic health insurance requirements.

  Recruiting top insurance talent is perhaps one of the biggest challenges many agents face. Good insurance agency staff can be hard to find (and employees in general), especially these days. While many companies and employers like to complain about the younger Millennial generation, the fact is, pretty soon, these new breed of workers will

The renter’s segment is made up of a wide variety of people: from freshly independent students to retired couples downsizing into the simplicity of rented condos. The current difficulties in acquiring home ownership has led to a boom in the rental market. But, even as home rental surges, insurance coverage in this market is lagging

The insurance claims process can make or break your relationship with a client. During this time, they are decidedly vulnerable, highly stressed, and probably quite desperate. Clients are looking for agents and insurance companies for reassurance and solutions. Insurance agents can come in really handy during this critical experience, by acting as trusted advisors, experts,

You may have heard the saying “the sales process doesn’t end with the sale,” or some variation of that. Well, the same applies to insurance and financial services. When someone purchases a policy from you, that should be considered the beginning of a beautiful client-agent relationship. And, like all good relationships, there are things you

Like with many types of insurance (whether it’s home, car, or life) many homeowners would like to think that they are immune from floods. However, believe it or not, in the past 5 years, all 50 states in the US have experienced some type of flooding. As an insurance agent, you need to make sure your

At some point, all reasonable adults know that they will need insurance (part of “adulting”, as Millennials say these days.) They need it to protect their most valuable assets, such as their car, home, and their health. However, insurance covers a wide variety of items, as well. Many people may not be aware of this

It’s a familiar scenario in car rental transactions: a customer, having just endured a long flight, has to face the uncomfortable discussion about rental car insurance coverage. They’re standing in the rental office, bleary-eyed and bedraggled being asked a far from simple question; “Would you like to add insurance?”

For many insurance agents, selling policies is easy. However, with the expansion of many insurance companies into the financial services arena, many agents may be wondering, “How do I sell these services to my insurance clients?” While there are many similarities, financial and insurance services are two fundamentally different things. While insurance involves preparing for future

Agents are always looking for new prospects. After all, new business and clients are what keeps those sales numbers up, right? While new customers are always a good thing, sometimes, acquiring new clients takes time and in the short-term, will cost more than what they initially bring in. That’s why many insurance agencies prefer to keep

In a world where everyone is looking for a “great deal,” it can be tempting to join the crowd and base your services on low prices. Odds are, however, that you will be unable to maintain the lowest prices in the industry for very long. There will always be someone else willing to tempt your

Moving insurance is one of those things often forgotten. Most people think they can get by without that type of coverage; that the moving company will have everything covered. In fact, many relocation companies do not provide adequate coverage for damage and destruction to people’s belongings.

Marketing is an important part of any business, no matter what type of company you’re running. Many insurance agencies these days focus on sales, which in itself isn’t a bad thing. After all, when it comes down to it, we all care about the bottom line and sales is what keeps the numbers up. However, that

Apps on smartphones are about as ubiquitous as mobile devices themselves. When they say “there’s an app for that”, they really do mean it.  You can download everything from exercise apps to track your runs to recipe apps that tell you what you can make for dinner. You might think that there probably aren’t many

The business landscape is now less about big budgets and more about big brands. Money won’t necessarily buy marketing success these days. Which is just as well because as an agent, you probably don’t have stacks of cash to throw at advertising. Instead of losing sleep over ad spend and performance, it would be better

Insurance marketing is always a challenge for many agents. After all, with so much competition today, it’s difficult to stand out from the crowd. More and more businesses are clamoring for the consumer’s attention. You need to be able to grab their attention and persuade them to purchase your products and services. Many people have

It’s true. The billion-dollar carriers have better technology, branding, and call centers. Also, their websites are snazzier, they rank higher in the search results, and they have WAY more money. But, as an agent, you do have one insurance marketing advantage: local supremacy. Yes, those major carriers are better equipped than you in many ways,

In Part 1 of the blog series “Are You Marketing Your Insurance Office The Right Way,” we talked about creating goals, targeting the right people, and making sure you are reaching out to your audience through the right channels. Once you have accomplished those, it’s time to move on to the next steps. Now, that you know

William Godwin, famous writer and political philosopher, is quoted as saying “he that loves reading has everything within his grasp.” That is just one of the many beautiful and inspiring quotes that serve to teach us the power of reading good books. But to make the most of our time, we must be selective with

Social media has become an integral part of marketing. According to a 2015 Shareaholic report, organic search has been surpassed as the number source for website referral traffic; social media now holds the top spot. In other words, your future clients are on the likes of Facebook, Twitter, LinkedIn, Google Plus and YouTube. But social media