Agent Branding & Marketing - The Insurance Agency Marketing Experts

Improve Your Search Engine Rankings with These SEO Strategies

Building a website is not enough for running a business successfully. After a business site is created, you have to promote it and attract the target audience to your business.

Search engines are a powerful source of targeted traffic for a website. That’s why it’s so important to promote a business site in search engines. Business owners should constantly aim to improve their search engine rankings.

The process of search engine optimization consists of the three main stages:

· Keyword research

· Onsite optimization

· Offsite optimization

If done right, SEO can contribute greatly to the success of your business. There are many things to consider when doing SEO for a website. Today, we’ll provide tips that you need to follow to improve your SEO strategies.

So, let’s get started.

1. Keyword Research

Developing an effective SEO strategy always has to begin with planning. First of all, you have to choose the right target keywords. It’s necessary to perform keyword research and pick phrases that you’ll target when running a SEO campaign. And of course, you should give a preference to high traffic keywords which are relevant to your business.

2. On-Page Optimization

After that, you have to do on-page SEO and optimize your business site’s pages for target keywords. When doing on-page SEO, you need to optimize Meta titles, Meta descriptions, headers and URL structures for each page on your site. Additionally, you have to optimize content on web pages for target keywords. As a result, you’ll get a SEO friendly site that’s relevant to target keywords.

3. Quality Content Creation

Content plays a very important role in the process of search engine optimization. It’s incredibly important to create high quality content for site’s web pages. The content that you publish on a website has to be engaging and informative. Plus, you should always create website content with users and search engines in mind.

4. Mobile Optimization

Nowadays, people actively use different types of mobile devices to search for the necessary products and services online. That’s why it’s so important to have a mobile friendly business site.

Mobile optimization is very important for search engine optimization. If your site is mobile friendly, then Google will rank it higher in search results.

5. Site Speed Optimization

Having a fast-loading website is important both for users and search engines. So, you should focus on site speed optimization. There are many effective ways to improve web page load speed. Compressing images, leveraging browser caching and minimizing HTTP requests will allow your site to load much faster.

6. Backlink Building

Backlink building still plays a very important role in the process of search engine optimization. However, it’s necessary to get high quality backlinks. You should aim to get backlinks from relevant authoritative sites. Such links will help you improve search engine rankings and drive targeted traffic to your business site.

7. User Experience (UX)

When developing a website, you should think about users. Try to provide site’s visitors with the best possible user experience. Your goal is to reduce bounce rate and increase user engagement. It would be better to provide an easy navigation on a website and add clear calls-to-action to the content that you provide on site’s pages. So, you should do every single thing possible to improve user experience.

8. Technical SEO

Technical SEO is a part of the site’s search engine optimization process. It would be great to optimize website’s structure. It’s also important to note that broken links negatively affects user experience and site’s search engine rankings. If you find broken links on a website, then you should fix these problems as soon as possible. And of course, XML sitemap has to be added to a website. As a result, search engines will index your website and its content successfully.

9. Local SEO Strategies

Do you run a local business and offer products or services in the certain geographical areas? If so, you need to put special focus on local SEO. You have to optimize Google My Business profile and get positive reviews to improve your local SEO. Plus, you have to attract local links to your site. It makes sense to include your site in the local business directories.

10. Social Media Integration

Social media signals such as likes, shares and comments positively affect site’s SEO. That’s why you should build a strong social media presence for your business. Social media platforms will drive a lot of traffic to your business site and have a profound positive impact on your brand.

11. Regular Content Updates

The content on a website has to be updated regularly. If site’s content changes, this means that a site is active. Such a website has a better chance to rank high in search engines for target keywords.

12. Schema Markup

Implementing a schema markup into a website will help you improve your SEO. A schema markup helps search engines understand the content on your website better. As a result, your web pages will rank higher in search engines. With a schema markup, you’ll get more organic traffic and your click through rate will increase.

13. Analytics and Monitoring

Analytics tools have to be implemented into a website. These tools will make it easy for you to do monitoring. When monitoring a website, you have to pay close attention to its performance, conversion rates, efficiency of keywords, etc. Getting the analytics will help you make important changes to your SEO strategy and improve it in the future.

14. Competitor Analysis

Don’t forget that competitors also do SEO for their sites. That means that you can learn from your competitors. So, you should do competitor analysis. Try to figure out what keywords your competitors target, what content they post on their sites, how the build links, etc. Competitor analysis will help you identify new opportunities, understand industry trends and, most importantly, improve your SEO strategy.

15. Adaptation to Algorithm Changes

The algorithms of search engines constantly change. And of course, you should adapt to these changes and refine your SEO strategies when such a need arises. So, you should stay informed about search engine algorithm updates and make changes to your SEO strategy in time.

Mastering the art of SEO is a journey that never ends! Use our tips to develop an effective SEO strategy that works. If you would like to learn more how we can help you grow your business with high quality SEO services, contact us today!