LinkedIn Company pages are a central hub for information about your agency. It is important to make sure your agency’s profile, personal profile, and the profiles of your team members are professional and complete so that your brand is well represented. Since LinkedIn is a business- to-business (B2B) networking site, increasing your agency’s exposure on this platform is a way to connect with more potential customers who are looking for commercial coverage. The best brand advocates that you have are your team members. Therefore, encourage each of them to create and optimize their own LinkedIn profiles. Post fully compliant content three to five times per week, preferably Monday-Friday. Investing your time in building your presence on LinkedIn is important if you want to amp up your commercial book of business this year.
