Agent Branding & Marketing - The Insurance Agency Marketing Experts

insurance marketing

Make Informed Decisions with These Market Research Best Practices for the Insurance Industry

Marketing an insurance agency always begins with the preparation. Initially, it’s necessary to do market research and get ready for marketing an insurance business. After that, an effective marketing strategy for insurance agents has to be developed. The success of a marketing strategy depends a lot on the research. The main goal of the research […]

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Attract More Customers Online: Tips for Successful Digital Marketing in the Insurance Industry

Tips for successful digital marketing in the insurance industry

The insurance industry is highly competitive these days. A lot of insurance companies operate in every geographical area. That’s why attracting customers to an insurance business can be hard. Those insurance agents, who would like to attract more customers online, have to put special focus on digital marketing. Today, we’ll provide the tips that insurance […]

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How Insurance Agents Can Leverage Photos With Online Ratings and Reviews

In our last blog post, we talked about the best ways to get online ratings and reviews and the reasons why you need them. Yelp reviews, Facebook reviews, and other online review sites are the new word-of-mouth referrals. They offer insight into your business and allow potential customers to make a decision, to hopefully, do […]

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Why Your Online Reputation Matters Today

In the insurance business, an agency’s reputation is priceless. Even in the early days of the industry, word of mouth and referrals  drove customers to an agency, or away from it. The only difference today is that there are more channels where we can promote our brand and reputation, particularly, on the Internet. Online reputation […]

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What the New Facebook Algorithm Update Means for Insurance Agents

For many digital marketers, Facebook is a double-edged sword. WIth over 2 billion active users, there’s no denying that Facebook is one of the most effective ways to reach as many people as possible in your market. Source: https://techcrunch.com/2017/06/27/facebook-2-billion-users/ But, Facebook is still a private company (albeit publicly-traded) and they need to boost their own profits, […]

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