Why Video Marketing Matters for Insurance Agents
Imagine you’re searching for insurance. You find two websites—one has a long page of text explaining policies, while the other has a short, engaging video where an agent breaks everything down in simple terms. Which one feels more approachable?
For most people, the answer is video. Video marketing has transformed how businesses connect with customers, and for insurance agents, it’s one of the most effective ways to build trust and stand out in a crowded market.
People engage with video more than text, and social media platforms prioritize video content. More importantly, video helps humanize your brand. When potential clients see and hear you explaining complex topics in a simple, friendly way, they feel more comfortable reaching out.
If you’re not using video marketing, you’re missing out on a powerful tool to attract leads, educate clients, and grow your business. In this article, we’ll explore why video marketing is essential for insurance agents, the types of videos that work best, and how to create high-quality content without a big budget.
Key Takeaways:
- Video is More Engaging Than Text – People prefer watching videos over reading long explanations. Videos help simplify complex insurance topics and improve retention.
- Video Builds Trust and Connection – Seeing and hearing an agent speak directly fosters a personal connection, making potential clients more likely to reach out.
- Videos Generate More Leads – Social media platforms prioritize video content, and landing pages with videos see higher conversion rates.
- Video Marketing Improves SEO – Websites with video are 53 times more likely to rank on the first page of Google, increasing online visibility.
- Types of Effective Videos – Educational videos, client testimonials, behind-the-scenes branding, live Q&A sessions, and promotional content all help engage potential clients.
- You Don’t Need a Big Budget – Simple techniques like good lighting, clear audio, and concise messaging can make videos look professional without expensive equipment.
- Where to Share Videos for Maximum Impact – Social media, websites, email marketing, and paid ads are effective platforms for video distribution.
- Tracking Video Performance is Essential – Monitoring views, engagement, and conversions helps refine future video marketing strategies for better results.
- Video is the Future of Insurance Marketing – Agents who leverage video marketing can stand out from the competition, attract more leads, and grow their business.
- Get Expert Help to Maximize Results – Working with Agent Branding & Marketing can help insurance agents develop a customized video marketing strategy that drives success.
Why Insurance Agents Should Use Video Marketing
1. People Prefer Watching Over Reading
Consumers today are overloaded with information. Instead of reading long explanations, they prefer watching short videos that deliver key details quickly and clearly.
Studies show that people retain 95% of a message when they watch it in a video, compared to only 10% when they read it. This makes video a powerful way to explain insurance concepts in a way that sticks.
2. Video Builds Trust and Connection
Insurance is a relationship-driven business. People want to work with someone they trust, and video helps establish that trust before a conversation even begins.
Seeing your face, hearing your voice, and watching you break down complex topics in an easy-to-understand way makes potential clients feel like they already know you. This personal connection is crucial when selling something as important as insurance.
3. Video Increases Engagement and Leads
Video content consistently outperforms text and images on social media. Platforms like Facebook, Instagram, and LinkedIn prioritize video, meaning your content is more likely to be seen and shared.
Research shows that adding a video to a landing page can increase conversions by up to 80%. That means if you include video on your website, you’re much more likely to turn visitors into leads.
4. Video Improves Google Rankings
Google favors video content. Websites with video are 53 times more likely to rank on the first page of search results.
Additionally, YouTube (the second-largest search engine in the world) is owned by Google. Creating helpful, keyword-optimized videos can boost your chances of being discovered by potential clients searching for insurance online.
Types of Videos Insurance Agents Should Create
Now that you understand why video is so powerful, let’s explore the best types of videos for insurance agents.
1. Educational Videos
These videos simplify complex insurance topics and answer common questions. Examples include:
- “Term vs. Whole Life Insurance: Which One is Right for You?”
- “Understanding Medicare: What You Need to Know”
- “5 Common Home Insurance Myths Debunked”
Educational videos position you as a knowledgeable and helpful expert, making potential clients more likely to trust you.
2. Client Testimonial Videos
Nothing builds credibility like real customer stories. A short, honest testimonial video from a satisfied client can be more persuasive than any written review.
Ask happy clients to share why they chose you and how you helped them. This social proof makes new prospects feel more confident about working with you.
3. Behind-the-Scenes & Personal Branding Videos
These videos make your business feel more approachable by showing the person behind the company. Examples include:
- A “day in the life” video of you helping clients
- A quick office tour to showcase your work environment
- A personal introduction video sharing why you became an insurance agent
4. Live Q&A Sessions
Going live on Facebook, Instagram, or LinkedIn allows you to answer real-time questions from potential clients. This not only positions you as an expert but also helps you engage directly with your audience.
5. Promotional Videos & Special Offers
Use short, high-energy videos to highlight:
- Special promotions or discounts
- New insurance policy options
- Referral programs that reward existing clients
These videos encourage people to take action and reach out to you.
How to Create Professional-Looking Videos on a Budget
You don’t need expensive equipment or a production studio to create effective videos. Follow these simple tips to produce high-quality content.
1. Plan Your Content
Before recording, decide on your main message. Keep it focused and concise. A simple script or outline can help you stay on track.
2. Use Proper Lighting and Audio
- Film in a well-lit area with natural light or soft indoor lighting.
- Use an external microphone or position yourself close to the camera for clear audio.
- Avoid noisy backgrounds that can distract viewers.
3. Keep Videos Short and Engaging
Ideal video lengths for different platforms:
- Social media: 30-90 seconds
- YouTube: 2-5 minutes
- Website landing pages: 1-2 minutes
If a video is too long, viewers may lose interest before reaching your call to action.
4. Add Captions for Accessibility
Many people watch videos with the sound off, especially on social media. Adding captions ensures they can still understand your message.
5. Brand Your Videos
Use consistent colors, fonts, and logos to create a recognizable brand identity. Always end your videos with a clear call to action, such as “Schedule a free consultation today.”
Where to Share Your Videos for Maximum Impact
Once you’ve created a great video, it’s important to distribute it effectively.
1. Social Media
- Facebook & Instagram – Short, engaging clips perform best.
- YouTube – Ideal for in-depth educational videos.
- LinkedIn – Great for professional branding and networking.
- TikTok – Quick, informative clips can work well for younger audiences.
2. Your Website & Landing Pages
Embed videos on your homepage, service pages, and contact page to keep visitors engaged and increase conversions.
3. Email Marketing
Adding personalized video messages to emails can boost open rates and engagement. A short introduction video can make a big impact when following up with leads.
4. Paid Ads & Retargeting
Running video ads on YouTube, Facebook, or Google can expand your reach. Retargeting video ads can help bring back potential clients who visited your website but didn’t take action.
Tracking Success and Improving Your Videos
To measure your video marketing success, track key metrics such as:
- Views and watch time – How many people watched, and for how long?
- Engagement – Are people liking, commenting, and sharing?
- Click-through rate – Are viewers taking action after watching?
Use this data to refine your content and make improvements. Experiment with different video topics and formats to see what resonates most with your audience.
Take Your Insurance Marketing to the Next Level
Video marketing isn’t just a trend—it’s a proven way to grow your business, build trust, and connect with more clients.
If you’re ready to start using video but aren’t sure where to begin, Agent Branding & Marketing can help. Our team specializes in helping insurance agents create video marketing strategies that drive leads and sales.
Schedule a free strategy session today and learn how video can transform your business.
Frequently Asked Questions (FAQs):
Why is video marketing important for insurance agents?
Video marketing helps insurance agents build trust, explain complex topics in a simple way, and engage potential clients more effectively. Video content also performs better on social media and can increase website conversion rates.
What types of videos should insurance agents create?
Insurance agents should focus on:
- Promotional videos (highlighting special offers or new services)
- Educational videos (explaining policies and coverage options)
- Client testimonial videos (building credibility and trust)
- Behind-the-scenes and personal branding videos (making their business more relatable)
- Live Q&A sessions (answering client questions in real time)
Do I need expensive equipment to create professional videos?
No. A smartphone with a good camera, proper lighting, and a clear microphone is enough to create high-quality videos. Simple editing tools can help enhance the final product.
How long should my videos be?
- Social media videos: 30–90 seconds
- YouTube videos: 2–5 minutes
- Website landing page videos: 1–2 minutes
- Keeping videos concise helps maintain viewer interest and engagement.
Where should I share my videos for maximum exposure?
- Social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube)
- Your website and landing pages
- Email marketing campaigns
- Paid ads and retargeting campaigns
How does video help with SEO and Google rankings?
Websites with video content are 53 times more likely to rank on the first page of Google. YouTube (owned by Google) is the second-largest search engine, so uploading videos there can also increase visibility.
How can I measure the success of my video marketing efforts?
Track key metrics such as:
- Click-through rates and conversions – Are viewers taking action after watching?
- Views and watch time – How many people watched, and for how long?
- Engagement – Likes, comments, shares, and interactions.
How often should I post videos?
Consistency is key. Posting at least one video per week on social media and YouTube helps maintain engagement and build an audience over time.
What should I say in my videos?
Keep your message simple, clear, and engaging. Start with an attention-grabbing hook, explain your topic in an easy-to-understand way, and end with a strong call to action (e.g., “Schedule a free consultation today!”).
How can Agent Branding & Marketing help with video marketing?
Agent Branding & Marketing specializes in helping insurance agents create customized video marketing strategies that attract leads and grow their business. Schedule a free strategy session today to get started!
