Agent Branding & Marketing

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How to Grow Your Insurance Agency Online

How to Grow Your Insurance Agency Online

Many people search for insurance services online. That’s why online promotion is one of the best ways to grow an insurance agency. When promoting insurance services online, agents can attract a lot of clients to their businesses.

Online promotion makes it possible for agents to promote their insurance services quickly and effectively. That’s why insurance agents should put special focus on online advertising.

There are many ways to promote an insurance agency online. However, search engine promotion and social media advertising methods work best for insurance agencies. These methods help insurance agents increase their online presence and grow their businesses successfully. Today, we’ll explain how to grow an insurance agency online.

So, let’s get started.

Search Engine Optimization

Search engines can drive high amounts of targeted traffic to an insurance agency. That’s why search engine optimization has to be a key part of an insurance agency’s online promotion strategy.

Search engine optimization consists of three stages. These include:

  • Keyword research.
  • Onsite SEO.
  • Link building.

First and foremost, the right keywords have to be selected for insurance agency’s website. After that, it’s necessary to make insurance agency site’s pages relevant to the target keywords. Finally, insurance agents have to attract relevant links to their sites.

What is great about search engine optimization is that SEO works well for insurance agencies and provides high return on investment. With SEO, insurance agents don’t have to pay for each click.

On the other hand, SEO has its own drawbacks. The competition in the insurance industry is high. That’s why achieving the top rankings for high competition keywords can be hard. It takes some time to get the results with search engine optimization. The algorithms of search engines constantly change. That means that insurance agents must be prepared to overcome various challenges when promoting their services with SEO.

As the saying goes – “don’t put all eggs in one basket”. The same can be said about search engine optimization. So, you shouldn’t promote an insurance agency with SEO only. That means that insurance agents should search for alternatives to SEO.

Local SEO

Insurance agents operate in certain geographical areas. That’s why insurance agencies have to be promoted locally. Local SEO is an effective way to promote an insurance agency online.

It’s much easier to achieve the success with the so-called local SEO. Insurance agents promote their services in the local search where the competition is lower. That means that it’s possible to get faster and more effective results with local SEO.

It’s worth noting that traditional SEO and local SEO have many things in common. The difference is that traditional SEO is used to promote an insurance agency internationally and local SEO is used to promote an insurance agency locally. If you use local SEO to promote insurance services online, you have to pick local keywords, optimize website’s pages for local keywords and build local links.

Pay per Click Advertising

Unlike search engine optimization, Pay per Click advertising provides fast results. It’s also important to note that Pay per Click advertising is a flexible online advertising solution. PPC ads campaign can be changed, suspended or stopped anytime.

Pay per Click advertising is worth trying if you are interested in advertising an insurance agency online. PPC ads help insurance agents increase online presence and provide high return on investment.

Pay per Click advertising can be either a good alternative or an addition to SEO. Let’s assume that your insurance agency’s site doesn’t rank high for some keywords. In this case, you can take advantage of PPC to promote your site for these keywords. You can also use PPC even if your insurance agency’s site is well-optimized for SEO.

However, insurance agents have to pay for each click that has been generated for their sites. That means that PPC advertising works well for insurance agents as long as they pay for Pay per Click ads campaigns.

Facebook Ads

Facebook is a popular social media platform that brings together people of different ages and people, who have different interests. Facebook is the perfect place to promote an insurance agency online.

When using Facebook ads, advertisers can identify the target audience for their online promotion campaigns. It’s possible to set the age of target audience, locations where ads have to be shown, the daily advertising budget for Facebook ads campaigns and other parameters. Facebook ads can be changed, suspended and stopped anytime.

Facebook ads can contribute greatly to the success of an insurance agency. Facebook ads are a cost-effective way to advertise insurance services. With Facebook ads, insurance agents can attract a lot of new clients to their business and increase their client base significantly.

Instagram Ads

Instagram ads are also widely used to promote an insurance agency online. Facebook ads and Instagram ads work in the same way. Insurance agents have to identify the target audience and set the budgets for their Instagram ads campaigns. As a result, Instagram ads will be shown to the right people.

Social Media

There are both free and paid social media promotion methods that can be used for an insurance agency. Insurance agents can create social media profiles for their businesses on Facebook, Instagram and other social media sites. After that, you have to build following on social media sites. Plus, insurance agents have to share the content with your followers on social media. By doing so, insurance agencies will remind their target audience about their services. Such a social media strategy works well for an insurance agency.

Final Thoughts

It’s necessary to use the power of online promotion to grow an insurance agency. As you can see, it’s possible to promote an insurance agency online in a number of different ways. Each online promotion method has its own pros and cons. However, all these online advertising techniques work very well for an insurance agency. Explore all of your options carefully and pick the best online advertising solutions for your insurance agency.


Would you like to increase online presence for your insurance agency? Contact us today to get a free service quote! Our highly skilled marketers will develop online advertising strategy that works for your insurance agency!

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