Pay Per Click popularly known as PPC advertising can be one of the most effective digital marketing strategies that insurance agents should be executing on for quality lead generation. It helps you to drive targeted and conversion-oriented traffic quickly to your insurance agency. These are the sponsored advertisements that you can easily find on the Search Engine Results Page at the top of Google and Bing.
The paid advertisements you create and promote should be highly focused on your most profitable keywords, eg, auto insurance, homeowner’s insurance, life insurance, business insurance, property insurance etc. Of course, you want to ensure that you target all of the variants of those most lucrative keywords, also. Search engines, such as Google or Bing, rank your offer, in terms of ad placement, based on the competitive bid process in their auctions.
The ad auctions take place every single time someone enters a search query in the search engine’s query box. Using Google Traffic Estimation tools will help you to determine the potential search volume in your market area for a given set of keywords. Optimizing your ad copy, your destination URL landing page and click-through-rate (CTR), you can actually drive up your Quality Score (QS). As your quality score goes up, your actual cost-per-click can actually drop. Adding negative keywords accurately and in a timely manner can help to improve your QS and CPC.
Leads that are generated through Pay Per Click marketing have a higher conversion rate, because the user actually typed in a search query specially to satisfy a current need. They are in the third stage of the Buyer’s Journey which is Decision Making. The first and the second stage being Awareness and Consideration, respectively. Unlike many traditional marketing strategies, PPC advertising is tailored for insurance agencies targeting a specific audience that is actively looking for insurance-related products/services you offer in your local community.
Our Digital Marketing experts at Agent Branding and Marketing conduct exclusive research, create a comprehensive PPC program, launch your PPC Campaign(s) and manage the day-to-day activities that are necessary to ensure success. How quickly does your current digital marketing agency optimize your campaign(s) to help you maximize your ROAS (Return On Ad Spend)?
The PPC marketing services of Agent Branding and Marketing includes a comprehensive monthly APR (Account Performance Review) on the overall progress of your campaign(s). Agent Branding and Marketing is a Google Certified Company via our parent company, Local Leads Leader, LLC. You have full control over your advertising budget and location targeting. PPC can be a measurable sales channel to reach out to new and qualified prospects, increase your insurance agency’s brand recognition and online presence.
Google Maps Sponsorships are also available. You can buy your way to the top of Google Maps with this new advertising feature. To use this feature optimally, you will have to connect your Google AdWords to your Google My Business account.
Book a free, no-obligation “Paid Traffic” consultation by clicking on the “Contact Us” link at the very top of this page.