Learn how to write more new insurance policies than ever before!
Learn how rockstar insurance agents grow their book using
Goolgle Voice Search, Microsoft Ad Platform, Facebook, Yelp,
ratings & reviews and more!
Products & Services
Local Inbound Digital Marketing
Inbound Marketing is one of the most effective, and efficient, ways to attract andconvert leads in
the digital age. Our "Inbound Marketing Methodology" ensures that your service offerings
seamlessly integrate into a potential customer's "buying journey."
Inbound marketing is ideal for insurance agents, because the entire system is designed to drive
targeted leads to your agency. Our leads are already in the market, and that's why they're
searching on their mobile phone, tablet, laptop or desktop. They're "in the market now."
The primary job of ABM is to ensure that each new lead that we route to your agency has the
highest propensity to convert, and they're exclusive to your insurance agency. We're a pay-for-
performance digital marketing agency. As a result, there are no contracts required to utilize our
inbound marketing system.
Local Search Engine Optimization (SEO)
Search Engine Optimization (SEO) helps boost your microsite's positon in the Search Engine Results Pages (SERPS). We help captive and non-captive insurance agents with both "compliant" on-Page and off-Page SEO strategies. The search engines have more than 200 algorithms that they are constantly bouncing against your microsite to determine its relevance, usability, speed, reliability, social signal strength and a whole lot more.
ABM has a proprietary blend of strategies that help insurance agents fully leverage what we believe are the "Top 10" algorithms that matter the most at Google and the new Microsoft Advertising Platform. Our team of digital marketing experts will ensure that your insurance agency has the best chance possible of being found, whether consumers and business owners are searching on their smartphone, tablet, laptop or desktop.
Voice Engine Optimization (VEO)
In today's digital age, consumers are able to request everything from pizza to auto insurance, homeowners' insurance and life insurance quotes, by simply speaking into a microphone; they don`t have to yell across the room to do so, either. "Artificial Intelligence" (AI) is allowing these apps, and devices, to be taught at a quickening pace.
Over time, they`re learning what each unique person needs to ensure a good user experience. They are more accurate, and faster, than ever before. As a result, you can expect to see the share of voice search, as compared to total "typed-in" search traffic, grow at an accelerated rate. In fact, Comscore says, "By the end of 2020, more than 50% of all search traffic, throughout the U.S., will be generated through voice apps and voice devices."
Social Media Marketing (SMM)
Whether you are selling auto, home, life or business insurance, you will find a highly engaged audience on social media. That’s especially true for Facebook and Instagram.
With Agent Branding and Marketing, you can leverage all the major social media channels to build a higher volume of quality traffic to your agency. We’ll help you harness the amazing marketing power of Facebook, Instagram, Twitter and LinkedIn. Our services include the set-up, management and promotion of your social media profiles.
Our team of experts understand the optimal time of day, the frequency and the right days to post that will give your brand maximum exposure on social media, in your local community.
Is your business’ social media profiles correctly optimized? If not, you could be missing out on quality leads that can help you build your book. Competition for prominence, on social, is fierce. That is why it is more important than ever to have a fully optimized social media profile, on Facebook, Instagram, Linkedin and Twitter.
Social media optimization helps to ensure that your agency can be found when someone searches for services like yours on a particular social media platform.
Let us help you maximize your agency’s visibility, and exposure, in your local market area. Social media can do wonders for building your “Local Brand Awareness.”
Local Business Listings Managemet
Online business directories play an important role in Local SEO, customer acquisition, and brand development. Major search engines' spiders crawl thousands of online directories to help validate each microsite to ensure they give their users the "best user experience" possible. To improve your Local SEO opportunities (including increasing your chances of being served up on the popular voice apps, and devices, that are out there), on Google, Bing and Yahoo, you need a comprehensive, online directory presence that's accurate and fully optimized.
Google is now favoring microsite/website owners that participate in their "Rich Listings" strategy. There are many employed by ABM for our clients. One strong example is making certain that you update your "Holiday Hours" throughout the year. For example, virtually 100% of insurance agents are closed on Thanksgiving Day. However about 1 out of every 3 insurance agents are open on "Black Friday" (Day After Thanksgiving). It's true that many are open, on "Black Friday" for a limited time, e.g., 9am-1pm or 10-2pm. Most of the major digital assets in your market have taken a page out of Google's playbook in this regard. For example, Microsoft, Facebook, Yelp and Apple Maps are now also favoring agencies that update their holiday hours on each of these platforms.
Why are we seeing this shift? These major tech companies are wanting to ensure their users that they serve up the most accurate, and relevant, results in the shortest amount of time. It's all about taking care of the user/customer better than anyone else. ABM helps you manage this "big process" using a simple "jot form" that you fill out. Takes you 90-seconds, and you're done. We handle the rest.
Pay Per Click (PPC)
“Pay Per Click”, popularly known as PPC advertising, can be one of the most effective digital marketing strategies that insurance agents should be executing on for quality lead generation. It helps you to drive targeted and conversion-oriented traffic quickly to your insurance agency. These are the sponsored advertisements that you can easily find on the Search Engine Results Page (SERP) at the top of Google and Bing.
The paid advertisements you create and promote should be highly focused on your most profitable keywords, eg, auto insurance, homeowner's insurance, life insurance, and business insurance, etc. Of course, you want to ensure that you target all of the variants of those most lucrative keywords, also. Search engines, such as Google or Bing, rank your offer, in terms of ad placement, based on the competitive bid process in their auctions.
The ad auctions take place every single time someone enters a search query in the search engine’s query box. Using Google Traffic Estimation tools will help you to determine the potential search volume in your market area for a given set of keywords. Optimizing your ad copy, your destination URL landing page and click-through-rate (CTR), you can actually drive up your Quality Score (QS). As your quality score goes up, your actual cost-per-click (CPC) will drop. Adding negative keywords accurately and in a timely manner can help to improve your QS and CPC.
Leads that are generated through Pay Per Click marketing have a higher conversion rate, because the user actually typed in a search query specifically to satisfy a current need. They are in the third stage of the Buyer's Journey which is Decision Making. The first and the second stage being Awareness and Consideration, respectively. Unlike many traditional marketing strategies, PPC advertising is tailored for insurance agencies targeting a specific audience that is actively looking for insurance-related products/services you offer in your local community.
Our Digital Marketing experts at Agent Branding and Marketing conduct exclusive research, create a comprehensive PPC program, launch your PPC Campaign(s) and manage the day-to-day activities that are necessary to ensure success. How quickly does your current digital marketing agency optimize your campaign(s) to help you maximize your ROAS (Return On Ad Spend)?
The PPC services of Agent Branding and Marketing include a comprehensive monthly APR (Account Performance Review) on the overall progress of your campaign(s). Agent Branding and Marketing is a Google Certified Company via our parent company, Local Leads Leader, LLC. You have full control over your advertising budget and location targeting. PPC can be a measurable sales channel to reach out to new and qualified prospects, increase your insurance agency’s brand recognition and online presence.
Google Maps Sponsorships are also available. You can buy your way to the top of Google Maps with this new advertising feature. To use this feature optimally, you will have to connect your Google AdWords to your Google My Business account.
Local Online Reputation Management
There's a "Ratings & Reviews Revolution" happening. What's your online reputation score for your insurance agency? Across all of the top ratings and reviews platforms, what's your reputation? Consumers are demanding "Ratings & Reviews" like never before. There's a war happening between the "Yelp Network" ((Yelp, MS Advertising (formerly Bing), Apple Maps and Amazon)) vs. Google/Facebook. Yelp's data indicate that they've exceeded 200 million "Ratings & Reviews" (Q2, 2020).
On the other hand, Google and Facebook have teamed up, and they're now distributing each others' reviews. With this "Ratings & Reviews Revolution" in mind, we have set up a great system to help you drive more Ratings & Reviews into your Google My Business (GMB) “Knowledge Card and your Facebook Business Page." You get more "Local SEO" attribution when you have a strong online reputation on Google.
Most agents live and work in the communities they serve. One of the most effective ways to demonstrate that "local affinity" is by supporting community events. Whether your team is going to be a sponsor, co-sponsor or just attending a local event, the ABM "Event Marketing" channel can help you promote that fact.
You can request coverage around your physical office or event on Facebook/Instagram, targeting all the way down to as little as a 1-mile radius. In fact, Facebook/Instagram has added an "Event Marketing" module for its business page owners, specifically designed to help you get traffic to your booth/table. Event marketing comes with your ABM service. No contracts required.
Jon Anderson, MBA Founder & CEO
The man behind our mission is Jon Anderson, a former AT&T Advertising General Manager and a former fully licensed Insurance and Financial Services Agent. Jon owns and operates, a Google Certified Company (Local Leads Leader, LLC), is MBA qualified, and steeped in experience and knowledge of insurance and financial services marketing.
As an agent, Jon immediately recognized a tremendous marketing opportunity for the insurance and financial services industry. The need for affordable marketing and branding solutions within the insurance and financial services industry is clear. Thusbegan our mission to serve insurance and financial services agents.
We are here to help you brand and market your insurance agency, so that you can grow your book with customers that have the highest retention rates. In addition, our leads hunt you down and not the other way around. ABM will put your insurance agency in a position that allows you to grow your book of business at a faster pace with quality policy holders that have the highest retention rates. We will help you leverage those marketing and branding investments that your corporate office is making in your local community.