The perennial question for most insurance agents is, “What’s the most cost-effective way to grow a quality book of business, especially when it comes to writing more life insurance policies?” There are so many marketing avenues to explore when it comes to reaching people with your brand; it has become quite a challenge to many […]
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For some people, health insurance is an investment; a financial outlay to safeguard the wellbeing and peace of mind for the individual and their family. Others view health insurance as a liability; a burdensome expense to endure because of high healthcare costs. The two groups approach insurance differently, but there is one thing they
Writing more commercial insurance policies is an excellent strategy to build a sound book of business. Simply put, commercial policies are “stickier.” Why write three policies per household when you can write 10+ policies for a business owner (three on his/her personal and seven related to his/her business)? Workers’ Compensation Insurance (Workers’ Comp) is one
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Social media’s role in society is now well established. More than 80% of the U.S population have social media profiles, according to Statista. That’s up from 24% nine years ago. But, while modern society has been quick to embrace this digital phenomenon, many small business owners have struggled to capitalize on the opportunities. And make
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Like the idiom about “skinning a cat,” there’s more than one way to sell health insurance. There is direct selling, inbound marketing, social, Facebook ads, and countless other ways to attract customers. It’s not always easy to find the right tactics for writing more health insurance customers, though. Your parent company is likely hounding
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Consumers’ needs are constantly changing depending on what is happening in their lives. A life insurancepolicy customer could need car insurance for his kid or boat. Unfortunately we can’t foresee the future to determine what people will want or need. It is important to be vigilant and identify selling opportunities for writing additional insurance coverage and
Editorial credit: / Shutterstock.com LinkedIn does for your professional life what Facebook does for your personal life. That is, at least, the distinction that most people see between these two popular social media platforms. Facebook helps display your social life, and LinkedIn enhances your professional world. In the past decade or so, LinkedIn has grown to become
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As an insurance agent, you’ve probably heard the same questions over and over again. Based on my experience in the insurance business, there are common questions that I would get, especially from new customers. How I answer most prospects or customers depends on how much experience they have when it comes to doing research and
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