Author name: Carl Willis

5 critical elements that enhance conversion – We will share the 5 critical elements that you may be missing that can significantly increase the number of leads and calls coming in from your website.
Where to place your phone number & social proof – We’ve found that placing your phone number and social proof in the right place can have a major impact on conversion. This is a simple but often overlooked conversion tactic.

Targeted marketing is an efficient way to grow an insurance agency. It’s crucial for agencies to offer insurance services to the right people. When doing marketing, an insurance agency should target the potential clients who can be interested in insurance services. It’s incredibly important for insurance agents to identify the target audience for their business

Having a business website is crucial for any business. However, simply having a website is not enough; it must also be fast and user-friendly. Not only does a slow website affect the user experience, but it also has a significant impact on search engine optimization (SEO). According to Google, page speed is a ranking factor

People tend to think that email marketing is an old technique that doesn’t work well anymore. Apparently, this is not the truth. Email marketing still works well for different types of businesses.  Email marketing is widely used by insurance agents these days. Email marketing is an efficient way to promote insurance services. It’s worth noting

There are several reasons why a customer review may not be shown on Google. Here are a few of the most common reasons: It’s important to note that Google’s review policies are subject to change, and that the company may remove or hide reviews for other reasons as well. Business owners should regularly monitor their

What is a Call To Action (CTA) on a web page? A website’s landing page is one of the most important pages on any website. It is the first page that visitors will see when they arrive, and it needs to be engaging and informative enough to convince them to stay and explore further. As

Many local insurance agents use the power of social media to promote their brands these days. Social media is a key part of an insurance agency’s marketing strategy. Social media promotion allows insurance agencies to increase the awareness of their brands. There are many ways to promote insurance agency’s brand with social media. It goes

What is a “Featured Snippet” and Why is it important? A featured snippet is a summary of an answer to a user’s query, displayed at the top of the search results page. It is intended to give the user a quick answer to their question without having to click through to a website. The summary

The insurance industry is highly competitive these days. A lot of insurance agents operate in each area. That’s the reason why insurance agents should put a lot of focus on marketing. Effective marketing helps insurance agents attract more customers to their businesses and sell their services successfully. In this blog, we’ll provide tips that insurance

Are you ready to take 2023 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy for your insurance agency? Have you put together an updated plan based on all the changes in the Online Space? On this live training, we unpacked “Your 2023

Insurance industry is highly competitive these days. A lot of insurance agents operate in each region. That’s the reason why marketing insurance agents is not always easy. Insurance companies should market their services effectively to attract new clients to their businesses. Insurance agents face various challenges when marketing their services. Marketing a new insurance agency

The captive insurance industry is highly competitive these days. A lot of captive insurance agents operate in the same city, competing against one another. So, running a captive insurance company can be hard. That’s why every insurance agency needs effective promotion strategies. Captive insurance agents should do everything possible to stand out and differentiate themselves

While Apple Maps may not have gotten off to a great start when it was first introduced in 2012, this tech giant has made a lot of changes over the years that have improved the service greatly. And like other major mapping products, Apple has also invested in its own business listings service called Apple

With Google dominating the search engine game, it’s often easy for business owners to overlook Bing. Microsoft’s search engine may lack the pizzazz and sparkle of Google, but it’s no less important in a well-rounded and successful digital marketing strategy. Much like Google’s GMB feature, Bing has a similar product called Bing Places, where you

Finding customers on Facebook has skyrocketed to one of the top ways to maximize an insurance agent’s local visibility. It’s a place where your agency “must be seen.” The demographics are very impressive (http://www.pewinternet.org/fact-sheet/social-media/). If you’re not using Facebook as a part of your customer acquisition strategy, your agency is missing out on lots of

It’s no secret that Google is the biggest player when it comes to search engines, but did you know that it’s also one of the best tools for your overall 2019 digital sales strategy? Google has made it easier than ever to manage marketing for your insurance agency. In the digital marketing business, we have

LinkedIn Company pages are a central hub for information about your agency. It is important to make sure your agency’s profile, personal profile, and the profiles of your team members are professional and complete so that your brand is well represented. Since LinkedIn is a business- to-business (B2B) networking site, increasing your agency’s exposure on

Pay Per Click popularly known as PPC advertising can be one of the most effective digital marketing strategies that insurance agents should be executing on for quality lead generation. It helps you to drive targeted and conversion-oriented traffic quickly to your insurance agency. These are the sponsored advertisements that you can easily find on the

What is Search Engine Optimization and what does it do? SEO brings more visibility to your business by building trust, authority and relevancy and therefore ranking your website higher in search results on search engines like Google, Google Maps, Bing, Yahoo and more. SEO isn’t just about optimizing a website for search engines. The process

Twitter has become an insurance industry gamechanger in the overall business growth for local agents. Nowadays, a small business owner can’t afford not having a presence on Twitter. A prominent social media presence, specifically Twitter, will work wonders for converting online traffic into new policy holders. Leveraging this 140-character social media giant can help bolster

What Is Voice Search? Simply put, voice search is voice recognition technology which allows people to perform searches by speaking into a device (similar to the “voice to text” features in our phones, etc.). These devices range from our smartphones, computers and tablets to home assistant devices sometimes called “smart speakers.” The top voice search

Have you been putting off creating a Yelp page for your business? Do you have one but don’t tend to it regularly? Perhaps you have followed all of the steps in creating your page, but you are still not seeing much customer engagement? Putting together a strategy to leverage Yelp for Business is one of

How to Grow Your Insurance Agency Online Many people search for insurance services online. That’s why online promotion is one of the best ways to grow an insurance agency. When promoting insurance services online, agents can attract a lot of clients to their businesses. Online promotion makes it possible for agents to promote their insurance

It’s no surprise that some insurance agents prefer to buy leads for their insurance agencies. However, buying insurance leads has its own drawbacks. Inbound marketing is a good alternative to buying insurance leads. There are many ways to get leads from inbound marketing. Insurance agencies can take advantage of such techniques as website design, content