Author name: Carl Willis

It’s true. The billion-dollar carriers have better technology, branding, and call centers. Also, their websites are snazzier, they rank higher in the search results, and they have WAY more money. But, as an agent, you do have one insurance marketing advantage: local supremacy. Yes, those major carriers are better equipped than you in many ways, […]

In Part 1 of the blog series “Are You Marketing Your Insurance Office The Right Way,” we talked about creating goals, targeting the right people, and making sure you are reaching out to your audience through the right channels. Once you have accomplished those, it’s time to move on to the next steps. Now, that you know

William Godwin, famous writer and political philosopher, is quoted as saying “he that loves reading has everything within his grasp.” That is just one of the many beautiful and inspiring quotes that serve to teach us the power of reading good books. But to make the most of our time, we must be selective with

Social media has become an integral part of marketing. According to a 2015 Shareaholic report, organic search has been surpassed as the number source for website referral traffic; social media now holds the top spot. In other words, your future clients are on the likes of Facebook, Twitter, LinkedIn, Google Plus and YouTube. But social media

Life insurance marketing is often the trickiest type of marketing for many agents. Insurance itself is difficult enough to quantify, since it’s not an actual, physical product. However, at least with car, house, and even motorcycle insurance, it’s easy to sell your products because everyone knows what it’s like to need it if they were

Most insurance agents serve clients in their local community. After all, they want to be there for their clients in the event of an insurance related emergy, pus it’s definitely more convenient for both agent and customers. With today’s technology, it’s easy to reach out to someone halfway across the world, but it seems some agents may

One of the primary factors in business marketing success these days is visibility. Among your target demographic, if your agency’s brand is the most prominent,  you will inevitably attract more clients. That is not to say achieving brand visibility is easy. Whatever marketing opportunities are available you can be sure that your competition is already

The insurance industry is evolving rapidly, and so too must the process of selling these services. But adapting to the ever-changing market environment is challenging. A combination of factors, including increased competition, changes in consumer behaviors, and new technology means insurance agents are faced with a unique set of challenges.

According to the most recent studies, Millennials are now the largest generation in the workforce, with about 53.5 million of them entering the job market in the first quarter of 2015. While an exciting prospect, younger workers do bring some challenges for employers, especially insurance agents. Many may worry if Millennial workers will fit into their company

Whether you’re new to the insurance industry or a veteran, you never stop learning. Insurance is a constantly changing business, and as people’s needs and wants change, you can bet our industry will continue to transform and evolve. That’s why every agent should keep up with the latest news by following the movers and shakers

Health insurance has developed somewhat of a negative undertone over the last few years. From new healthcare reforms to a general lack of understanding, it has become much less straightforward to reach prospects. Thus, it is necessary for agents to rethink their insurance marketing strategies.   Finding effective ways to target health insurance leads is

The past decade has seen a shift in the way consumers interact with businesses. As a result, marketing practices have evolved. These days, consumers are no longer passive objects just waiting to be sold products and services. They actively seek relationships with the businesses they patronize, and demand quick gratification when it comes to information

Health insurance is certainly a hot topic, especially these days. Still, despite the fact that the Affordable Care Act has been enforced since 2010, there are still many people who are opting not to get this type of insurance. Yes, that means that despite it being a law that everyone must have healthcare, people are

Life insurance marketing can be a challenge to many agents. After all, how do you sell something so intangible and abstract? No one thinks about their own demise, after all, but the truth is, life insurance isn’t about the person getting it, but rather, what will happen to his or her dependents once they pass

As an insurance agency owner, the success of your small business depends mostly on the effectiveness of your marketing. It all comes down to the way you introduce your products and services into the lives of your potential clients. There are many ways to market your business these days, but insurance agency marketing is far

As an insurance agent, you probably already know that personal auto insurance usually extends to car rental insurance.  You may have even used this fact to help your clients save money when they go on vacation and rent cars. Many car rental companies offer added insurance to their vehicles. After all, many people rent cars not just

For boat owners, there’s nothing like taking their precious vehicles out onto the water and enjoy a day of just cruising around, wind in their hair, or maybe even dropping a fishing line and wait for a bite. While many boat owners may have carefree attitudes, there’s one thing they should never be casual about