Insurance is something that everyone needs. The key factor in turning a target audience member to your loyal customer is changing that need into a want. Buying insurance is a necessity but not an enjoyable task. In this busy world where everyone is pulled in different directions, having a customer’s attention and keeping that can […]
How Social Media Plays a Key Role in Insurance Agent Marketing Read More »
Video is fast becoming an essential tool in marketing. Why? Because of the prevalence of mobile devices, increasingly “on-the-go” lifestyles, and shortening of attention spans. Furthermore, in an environment where content sharing is one of the primary activities, video marketing makes it easy to appease users.
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When your site performs optimally, there is no better tool for driving new business. It is the “always on” machine that continues to drive sales even when your insurance office team are sleeping. But, just because you have a freshly created website, it doesn’t mean the sales will begin rushing in automatically.
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Selling more auto insurance policies has always been tricky for many agents. While it’s true that most states in the US require drivers to have minimum levels of insurance, that doesn’t guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.
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They say owning a home is part of the American Dream. Of course, it should follow that with owning a home, people should have homeowners insurance. Since home insurance is a necessity, most agents would think that it’s easy to write more policies and increase their homeowners insurance customers.
How to Blow Away Your Annual Revenue Objectives By Writing More Homeowners Policies Read More »
More than half a million new businesses are started every month, according to the 2015 Kauffman Index. Furthermore, it is predicted that 50% of all workers will be self-employed by 2020. It would seem that after a brief slump, business startup activity is once again on the rise. That’s great news for agents with
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The perennial question for most insurance agents is, “What’s the most cost-effective way to grow a quality book of business, especially when it comes to writing more life insurance policies?” There are so many marketing avenues to explore when it comes to reaching people with your brand; it has become quite a challenge to many
How to Smash Your Sales Goals by Getting More Life Insurance Customers Read More »
High-risk insurance customers are underserved. Many, no doubt, could benefit from your insurance agent services. Several major insurers offer policies in this category. However, for many people, finding the most suitable policies, at the best prices, is fairly complicated. Large swaths of people looking for insurance find themselves in a world of complicated policies and
For some people, health insurance is an investment; a financial outlay to safeguard the wellbeing and peace of mind for the individual and their family. Others view health insurance as a liability; a burdensome expense to endure because of high healthcare costs. The two groups approach insurance differently, but there is one thing they
Social media’s role in society is now well established. More than 80% of the U.S population have social media profiles, according to Statista. That’s up from 24% nine years ago. But, while modern society has been quick to embrace this digital phenomenon, many small business owners have struggled to capitalize on the opportunities. And make
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Writing more commercial insurance policies is an excellent strategy to build a sound book of business. Simply put, commercial policies are “stickier.” Why write three policies per household when you can write 10+ policies for a business owner (three on his/her personal and seven related to his/her business)? Workers’ Compensation Insurance (Workers’ Comp) is one
3 Ways To Grow Your Book By Writing More Workers Compensation Insurance Policies Read More »