The past decade has seen a shift in the way consumers interact with businesses. As a result, marketing practices have evolved. These days, consumers are no longer passive objects just waiting to be sold products and services. They actively seek relationships with the businesses they patronize, and demand quick gratification when it comes to information […]
How Social Media Marketing Can Change Your Insurance Agency Read More »
Life insurance marketing can be a challenge to many agents. After all, how do you sell something so intangible and abstract? No one thinks about their own demise, after all, but the truth is, life insurance isn’t about the person getting it, but rather, what will happen to his or her dependents once they pass
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As an insurance agency owner, the success of your small business depends mostly on the effectiveness of your marketing. It all comes down to the way you introduce your products and services into the lives of your potential clients. There are many ways to market your business these days, but insurance agency marketing is far
Insurance Agency Marketing: How to Create a Plan Read More »
As an insurance agent, you probably already know that personal auto insurance usually extends to car rental insurance. You may have even used this fact to help your clients save money when they go on vacation and rent cars. Many car rental companies offer added insurance to their vehicles. After all, many people rent cars not just
Should Your Clients Buy Car Rental Insurance? Read More »
For many people, the most expensive items they will ever insure are their house and car. Some, however, have pricey pastimes or eccentric lifestyles that require ownership of several other big-ticket items. From high-powered snowmobiles to luxury boats, some people just can’t live without their expensive toys, and you must pay special attention to their
Satisfying the Insurance Needs of Clients Who Own Expensive Toys Read More »
For boat owners, there’s nothing like taking their precious vehicles out onto the water and enjoy a day of just cruising around, wind in their hair, or maybe even dropping a fishing line and wait for a bite. While many boat owners may have carefree attitudes, there’s one thing they should never be casual about
6 Things You Should Tell Clients About Boat Insurance Read More »
Coverage provided by homeowners insurance often extends to much more than the obvious. Many people think coverage stops at their front door; that beyond burst pipes and damaged furniture there isn’t much else to home insurance. But, most policies include coverage for some surprising things. People purchasing homeowners insurance want to know they’ve protected
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An increasing number of people are becoming landlords. From individuals leasing their spare bedrooms to entrepreneurs capitalizing on the rising demand for rental property, more people are joining the rent economy. The recent economic turmoil had a lot to do with it. As financial institutions tightened criteria, barriers to homeownership rose. That meant more people
The Most Overlooked Aspects of Rental Property Insurance Policies Read More »
Insurance is one of those things that people need but hope they never have to use. After all, while everyone has car, home, or even life insurance, no one wants to get into an accident, have their home destroyed, or leave their loved ones behind. That’s perhaps one of the reasons why many people get
How To Grow Insurance Clients By Selling Extended Coverage Read More »
“Oh there’s no place like home for the holidays…” or so the famous Christmas song says. Of course, for many people, it might also mean thinking about homeowners insurance. According statistics, homeowners insurance claims rise right after December. The holiday season, after all, can be a busy time for burglars, especially with lots of
Facts About Homeowners Insurance for Holiday Season Read More »
A lot can happen in a year. Children come of age and move out, old cars are traded in for new models, and the odd impulse buy means the garage now has a few extra “toys” crammed inside. Those are some of the reasons why it is important to conduct policy reviews with your home
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December will see a fresh batch of new cars hitting the roads. Some will be due to generous gift givers; others will simply be people giving themselves a well-deserved treat. Whatever the reason, the season of goodwill is one of the top months for total U.S. car sales, according to Bloomberg. And, that means a
Finding Insurance Clients Who Got a New Car for Christmas Read More »
If you’re feeling like your agency is in a slump, then maybe it’s time to re-energize with some fresh and new insurance marketing ideas. Not sure where to begin? Check out these 34 insurance marketing ideas and tips:
34 Insurance Marketing Ideas and Tips Read More »
When it comes to auto insurance, most people who buy them know that it can pay for most types of damages to the car, property, or people. Many states require some form of car insurance before you can even start driving, so many of your clients may simply sign on the dotted line without ever
5 Things Covered by Comprehensive Auto Insurance Read More »
No doubt, you have a strong business plan that is clearly seen in the mind’s eye. But, unless you organize and write down how you will get things done, the plan can quickly get out of control. What you need are “formal business processes.” Processes are the activities and tasks used to achieve
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To be a successful insurance sales professional, you need to possess certain traits: passion, dedication, an aptitude for hard work. But even the most committed sales veteran needs reminding from time to time on why they do what they do. That reminder serves as a motivational kick to stay resilient during tough times
40 Motivational, Inspiring, and Funny Quotes to Help You Sell More Insurance Read More »
Here’s the latest news around the country and the world that can affect insurance agents and clients: Home Insurance, but With a Philanthropic Twist – New App Lemonade offers insurance directly to clients. Is Flood Insurance Expensive? – The Hill weighs in. Insurance group picks its safest 2017 vehicles – Insurance Institute for Highway Safety (IIHS)’s list
Insurance News Roundup Dec 9, 2016 Read More »
If you’re only using one social network for your agency, then it better be Facebook. This social media site has over a billion users, which is why if you’re looking for new clients for your insurance business, then this is one site that will give you the most bang for your buck.
Facebook Marketing Tips for Insurance Agents Read More »
Insurance agents command their own destiny. The world is their oyster, and they can seize from a sea of opportunities. At least, that is the case for some agents. Few other industries offer the potential for uncapped success as the insurance industry. But, being a successful agent is easy. Only those with the necessary
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Social media is a great tool for business. It allows all types of companies to reach their audience at very little cost, at least compared to traditional media. With over 317 million active users per month, Twitter is one of the largest social networks in the world. That’s why many insurance agents should be on Twitter.
Top 5 Twitter Marketing Tips for Insurance Agents Read More »
Anyone who has been in the industry long enough will no doubt remember the days of stuffing marketing brochures into envelopes and dropping them into post boxes. That used to be one of the cheapest and most effective ways to target prospects. These days, things are a little different. An influx of free and low-cost
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There was a time when people struggled to come up with activities to fill their days. That is hard to imagine these days. In this modern world, there is such an abundance of demands on our time. For most of us, the daily activities on our to-do list far outweigh the available time. Now, the
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Here’s the latest news around the country and the world that can affect insurance agents and clients: Home Insurance, but With a Philanthropic Twist – New App Lemonade offers insurance directly to clients. Is Flood Insurance Expensive? – The Hill weighs in. Insurance group picks its safest 2017 vehicles – Insurance Institute for Highway Safety (IIHS)’s list
Insurance News Roundup Dec 23, 2016 (Clone) Read More »
In any type of business, having the right people working for you can make a big difference, not only on the bottomline, but in the entire operation. A low turnover rate can have a positive effect on the people in your agency, which in turn, can mean a better work environment for everyone. Of course,
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