Author name: Carl Willis

The role of an insurance agent is multi-faceted. To succeed you need to have good business acumen, intuitive social skills, and incisive management abilities. But above all, you must be a masterful salesperson. Insurance sales can at once be rewarding and incredibly difficult. Agents entering the field can understandably feel overwhelmed by the complex world […]

Like all businesses, running an insurance agency has its risks. From personal to client risk, it is impossible for agents to perceive all that can go wrong in their line of work. Furthermore, spending too much time pondering disastrous scenarios is not healthy. There are some risks that cannot be ignored. They must be faced

Another year looms in front of us and it is time to start planning on how to reach clients through your blog. If you’re a non-captive agent, then you can use blogs to help your business. After all, blogging is another way to sell your brand and all of your insurance products. But most of all

Social media marketing has become one of the most powerful features in business’ strategies. If you want to reach new prospects and establish brand recognition, a social media marketing strategy is a must. But not all platforms are worthwhile. One of the biggest players in the social sphere is LinkedIn, with almost 500 million users.

The pound or the number sign has been reimagined and today’s social media has breathed new life into the symbol. The hashtag – # symbol – precedes a word or a phrase. It became a search tool back in 2007 when Twitter allowed it’s users to search and share topics by using the symbol. Since

Business directories such as Yelp, Yellow Pages, and Merchant Circle are important for developing a brand. New businesses, especially those that thrive on local attention such insurance agents, should create profiles in numerous directories. These local directories help boost local search visibility, improve SEO, and adds credibility to your business. The long-term benefits of directories

Social media has evolved to become one of the most powerful tools for business. These days, when people think about brand promotion, it is inevitable that attention will turn to social media – with good reason, too. Around 78 percent of the American population have at least one social network profile (according to Statista). These

To sell more insurance, it is crucial that you understand how people think. Insurance agents with high conversion rates often have a deep understanding of certain fields of human behavior and psychology. It is a skill that goes beyond studying buyer personas; it is about knowing what makes people tick. Only through real understanding of

Content is a necessary aspect of modern marketing. The creation, distribution and promotion of valuable content play a fundamental role in your ability to build a brand and attract more clients to your insurance agency. But, there is a problem. Consumers are already overwhelmed with information. Furthermore, they have severely short attention spans.

Let’s take a look at what worked when it comes to insurance marketing last year. Here are the insurance marketing trends of 2016:

These days, if you want to reach more clients, you must be active on social media. A good social media marketing strategy can result in better search rankings for your website, more prospects, and increased conversion rates. But, with an ever expanding social sphere, it can be difficult to know where to focus your marketing

Social media marketing can elevate your brand and client base in a dramatic way. More people are interacting with brands through social media these days, which presents an opportunity for you to tap into their interests and leverage the power of social marketing. To do so, however, you must share quality content; and lots of

  Marketing your agency requires a delicate balancing of budget and resources. As a small business, it is difficult to compete with more established organizations that have more spending power and resources. So, you must get creative in order to break through the noise and make people take notice of your agency. Fortunately, there is

The subject of referral marketing is a tricky one for some agents. They know the importance of having clients refer business to their agency, but they hate asking. If you can relate to that mentality, fear of “bothering” clients could be causing you to miss out on many opportunities.

Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the

Building a reputation is an important aspect for any business. Having credibility and trust are the cornerstone of a successful and thriving insurance business. As an insurance agent, people rely on you to safeguard their property or their enterprise. In the old days, word of mouth was the way to go. That certainly helps with the

Lead magnets are highly critical in your quest for digital marketing dominance and client acquisition. It’s just as the name suggests. You create little “magnets” of content that attract leads to your website and service offering. A blog post, when created purposefully, can be considered lead magnets for insurance agents. But, there are numerous other