It’s no surprise that some insurance agents prefer to buy leads for their insurance agencies. However, buying insurance leads has its own drawbacks. Inbound marketing is a good alternative to buying insurance leads.
There are many ways to get leads from inbound marketing. Insurance agencies can take advantage of such techniques as website design, content marketing, blogging, search engine optimization, social media marketing as well as product videos to generate leads with inbound marketing.
It’s important to note that an inbound lead generation strategy is focused on providing valuable content. There are many reasons why insurance agencies give a preference to inbound marketing. It’s an effective way to generate inbound sales leads and increase the brand awareness for an insurance agency.
Today, we are going to talk about the top benefits of using inbound marketing to attract leads to insurance agencies. In other words, we’ll explain why you should take advantage of inbound marketing channels. Plus, we’ll explain why you shouldn’t buy leads.
So, let’s get started.
Leads are Resold
Buying insurance leads for an insurance agency can be very expensive. The truth is that leads are often resold by companies. That’s the reason why insurance agencies have to pay a higher price to get sales leads. In this case, an insurance agency has to spend more money to get leads. Inbound marketing is a cost-effective solution. With inbound marketing, an insurance agency can reduce its costs per lead and increase its profits.
Unknown Sources of Leads
It’s also important to note that sources of leads often remain unknown if you buy leads. Unknown sources of leads make it difficult for insurance agents to understand what tactics work well and what changes can be made to a marketing strategy.
When you use inbound marketing to attract leads, you’ll see what sources of leads work best for insurance agencies. Inbound marketing is used to generate organic leads.
Leads can be generated by search engine optimization, content marketing, social media platforms, paid advertising, email marketing, retargeting ads and other inbound marketing lead generation techniques.
It’s possible to see how many leads are generated by each of sources. This helps marketing professionals make conclusions and find out what inbound marketing techniques generate insurance leads for an agency successfully. As a result, you’ll be able to focus on the most effective inbound marketing lead generation techniques.
Unknown Age of Leads
Another important thing that you have to be aware of is that the owners of insurance agents don’t know the age of leads when they buy them. Such leads don’t turn into customers and sales. However, the same can’t be said about inbound marketing techniques.
Let’s assume that you promote an insurance agency with such techniques as social media ads or email marketing. In this case, you have to identify the target audience. And of course, it’s necessary to specify the age of leads during this process.
As a result, you’ll target the right type of target audience. Targeting the right people will help you accomplish your goals. So, leads will convert into customers and sales successfully.
Leads are Not Specific to Your Insurance Agency
It’s fair to say that the quality of insurance leads that have been purchased for agency often leaves much to be desired. That means that leads, which are purchased, have nothing to do with an insurance agency. In other words, agents attract people who are not interested in insurance services. But most importantly, agents pay for such leads. So, buying such leads will be the waste of money.
Buying Insurance Leads is a Temporarily Solution
When buying leads, agents get leads until they pay for them. Once you stop paying for leads, no insurance leads will be generated.
With such inbound marketing techniques as SEO, agents get leads regularly. If, for example, you do SEO for an insurance company’s site regularly then its pages will rank high for the target keywords. As a result, inbound sales leads will be generated to your insurance agency until your web pages rank well in search engines.
It’s possible to get more insurance leads with social media ads and paid search ads. However, these inbound marketing channels will generate leads only until you pay for them.
Final Thoughts
Thank you so much for reading this article. We have just provided you with insights into buying insurance leads for agency. Also, we’ve compared buying leads to inbound marketing techniques.
Should you buy insurance leads for your insurance agency? Is buying insurance leads for an agency worth it? Now, it’s time to get the answers to all these important questions.
As you can see, there are different ways to get insurance leads for agents. The reality is, insurance agents have two main options. They can either take advantage of inbound marketing techniques to generate leads or just buy leads. It’s pretty clear that inbound marketing has many important advantages over buying leads. So, use this marketing technique to attract insurance leads and grow your agency.
If you would like to learn how we can help you grow your insurance agency with inbound marketing, contact us today! Our professionals are always happy to provide cost-effective solutions to your insurance agency’s marketing needs!
