In a world where everyone is looking for a “great deal,” it can be tempting to join the crowd and base your services on low prices. Odds are, however, that you will be unable to maintain the lowest...

Agents are always looking for new prospects. After all, new business and clients are what keeps those sales numbers up, right? While new customers are always a good thing, sometimes, acquiring...

Moving insurance is one of those things often forgotten. Most people think they can get by without that type of coverage; that the moving company will have everything covered. In fact, many relocation...

The business landscape is now less about big budgets and more about big brands. Money won’t necessarily buy marketing success these days. Which is just as well because as an agent, you probably don’t...

Apps on smartphones are about as ubiquitous as mobile devices themselves. When they say “there’s an app for that”, they really do mean it.  You can download everything from...

Marketing is an important part of any business, no matter what type of company you’re running. Many insurance agencies these days focus on sales, which in itself isn’t a bad thing...

It’s true. The billion-dollar carriers have better technology, branding, and call centers. Also, their websites are snazzier, they rank higher in the search results, and they have WAY more money. But...

Transcript Let’s talk about Twitter. Why? Because it’s the place to be for insurance and financial services marketing. Unlike most trendy nightspots, Twitter is not particularly choosy...

Insurance marketing is always a challenge for many agents. After all, with so much competition today, it’s difficult to stand out from the crowd. More and more businesses are clamoring for the...

In Part 1 of the blog series “Are You Marketing Your Insurance Office The Right Way,” we talked about creating goals, targeting the right people, and making sure you are reaching out...

William Godwin, famous writer and political philosopher, is quoted as saying “he that loves reading has everything within his grasp.” That is just one of the many beautiful and inspiring quotes that...

Carl Willis CEO/Lead Strategist This results-driven approach not only generated a flood of high-quality leads but also kept advertising expenditures at an unprecedented low. Carl's ingenuity not only...