Sharing high-quality content on Facebook is one of the best ways to reach more prospects and increase awareness for your insurance agency. However, recent changes to Facebook’s news feed algorithm...
According to forecasts, car sales in the US will remain above 17 million in 2017. While the numbers aren’t steady, they aren’t predicted to grow either. What does this mean for insurance...
Social media has become an integral aspect of insurance agency marketing. But, despite plenty to inform us that the likes of Facebook and Twitter are vital to our marketing strategy, often it is...
The start of the year is a great time to look for ways to find fresh prospects for your insurance agency. After all, there may be some people out there who are looking for a new start...
SEO or Search Engine Optimization may be a confusing concept to many who aren’t technically-inclined. While these three words seem intimidating, SEO really is a simple concept. Basically, SEO is...
The role of an insurance agent is multi-faceted. To succeed you need to have good business acumen, intuitive social skills, and incisive management abilities. But above all, you must be a masterful...
Like all businesses, running an insurance agency has its risks. From personal to client risk, it is impossible for agents to perceive all that can go wrong in their line of work. Furthermore, spending...
Another year looms in front of us and it is time to start planning on how to reach clients through your blog. If you’re a non-captive agent, then you can use blogs to help your business. After...
Social media marketing has become one of the most powerful features in business’ strategies. If you want to reach new prospects and establish brand recognition, a social media marketing strategy is a...
Carl Willis CEO/Lead Strategist This results-driven approach not only generated a flood of high-quality leads but also kept advertising expenditures at an unprecedented low. Carl's ingenuity not only...
The pound or the number sign has been reimagined and today’s social media has breathed new life into the symbol. The hashtag – # symbol – precedes a word or a phrase. It became a search...
Business directories such as Yelp, Yellow Pages, and Merchant Circle are important for developing a brand. New businesses, especially those that thrive on local attention such insurance agents, should...