Life insurance marketing can be a challenge to many agents. After all, how do you sell something so intangible and abstract? No one thinks about their own demise, after all, but the truth is, life...

As an insurance agency owner, the success of your small business depends mostly on the effectiveness of your marketing. It all comes down to the way you introduce your products and services into the...

For many people, the most expensive items they will ever insure are their house and car. Some, however, have pricey pastimes or eccentric lifestyles that require ownership of several other big-ticket...

As an insurance agent, you probably already know that personal auto insurance usually extends to car rental insurance.  You may have even used this fact to help your clients save money...

For boat owners, there’s nothing like taking their precious vehicles out onto the water and enjoy a day of just cruising around, wind in their hair, or maybe even dropping a fishing line and...

Coverage provided by homeowners insurance often extends to much more than the obvious. Many people think coverage stops at their front door; that beyond burst pipes and damaged furniture there isn’t...

An increasing number of people are becoming landlords. From individuals leasing their spare bedrooms to entrepreneurs capitalizing on the rising demand for rental property, more people are joining the...

Insurance is one of those things that people need but hope they never have to use. After all, while everyone has car, home, or even life insurance, no one wants to get into an accident, have their...

  “Oh there’s no place like home for the holidays…” or so the famous Christmas song says. Of course, for many people, it might also mean thinking about homeowners...

A lot can happen in a year. Children come of age and move out, old cars are traded in for new models, and the odd impulse buy means the garage now has a few extra “toys” crammed inside. Those are some...

December will see a fresh batch of new cars hitting the roads. Some will be due to generous gift givers; others will simply be people giving themselves a well-deserved treat. Whatever the reason, the...

  If you’re feeling like your agency is in a slump, then maybe it’s time to re-energize with some fresh and new insurance marketing ideas. Not sure where to begin? Check out these 34...