Marketing From Inbound to Outbound Are Direct Mailers, Cold Calling, Radio, TV, and Print Ads not bringing in enough leads to your agency? If you’re trying to reach an audience – especially the 25-54...
As an insurance agent, it is important to find innovative ways to grab people’s attention. Increasingly these days, that means doing things that are outside of our comfort zone. Many of us are not...
We’ve said it before, if you’re going to use only one social network to promote your insurance office, it better be Facebook. With over 1.7 billion users (and growing) this site is...
Life insurance could be one of the easiest or trickiest things to market. On one hand, it’s an expense that few people can justify, but on the other, everyone must eventually face the fact that...
It is a despairing fact, but many consumers don’t have the patience, sophistication, or wherewithal to learn about personal finance strategies on their own. Most people would rather “catch ’em...
The average homeowner is woefully unprepared for any disaster striking their home, despite having home insurance coverage. Many simply assume that their standard policy is sufficient to bail them out...
Homeowners insurance is an absolute must for anyone who owns a home. Like most insurance types, it’s nice to have and never use it, but having it will help you sleep better at night. As an...
America, the land of opportunity, innovation, and big dreams. It is not, however, a country known for having a straightforward healthcare system. Medical treatment is notoriously more expensive than...
Recruiting top insurance talent is perhaps one of the biggest challenges many agents face. Good insurance agency staff can be hard to find (and employees in general), especially these days...
The renter’s segment is made up of a wide variety of people: from freshly independent students to retired couples downsizing into the simplicity of rented condos. The current difficulties in...
In our blog, we’ve covered renters insurance and why people should get it, as well as how agents can market it to their clients. However, those thinking about renting their property...
The insurance claims process can make or break your relationship with a client. During this time, they are decidedly vulnerable, highly stressed, and probably quite desperate. Clients are looking for...