The captive insurance industry is highly competitive these days. A lot of captive insurance agents operate in the same city, competing against one another. So, running a captive insurance company can...

While Apple Maps may not have gotten off to a great start when it was first introduced in 2012, this tech giant has made a lot of changes over the years that have improved the service greatly. And...

With Google dominating the search engine game, it’s often easy for business owners to overlook Bing. Microsoft’s search engine may lack the pizzazz and sparkle of Google, but it’s no less important in...

Finding customers on Facebook has skyrocketed to one of the top ways to maximize an insurance agent’s local visibility. It’s a place where your agency “must be seen.” The demographics are very...

It’s no secret that Google is the biggest player when it comes to search engines, but did you know that it’s also one of the best tools for your overall 2019 digital sales strategy? Google has made it...

LinkedIn Company pages are a central hub for information about your agency. It is important to make sure your agency’s profile, personal profile, and the profiles of your team members are professional...

Pay Per Click popularly known as PPC advertising can be one of the most effective digital marketing strategies that insurance agents should be executing on for quality lead generation. It helps you to...

What is Search Engine Optimization and what does it do? SEO brings more visibility to your business by building trust, authority and relevancy and therefore ranking your website higher in search...

Twitter has become an insurance industry gamechanger in the overall business growth for local agents. Nowadays, a small business owner can’t afford not having a presence on Twitter. A prominent social...

What Is Voice Search? Simply put, voice search is voice recognition technology which allows people to perform searches by speaking into a device (similar to the “voice to text” features in our phones...

Have you been putting off creating a Yelp page for your business? Do you have one but don’t tend to it regularly? Perhaps you have followed all of the steps in creating your page, but you are still...

How to Grow Your Insurance Agency Online Many people search for insurance services online. That’s why online promotion is one of the best ways to grow an insurance agency. When promoting insurance...