Twitter has become an insurance industry gamechanger in the overall business growth for local agents. Nowadays, a small business owner can’t afford not having a presence on Twitter. A prominent social media presence, specifically Twitter, will work wonders for converting online traffic into new policy holders.
Leveraging this 140-character social media giant can help bolster your brand to success. According to Twitter’s Small Business Customer Insights Study in 2016, roughly 78% of people who follow SMBs retweet content from that business. Similarly, 69% of followers have purchased a product or service from an SMB after following them on Twitter.
So, what do you need to do to start taking advantage of the growth benefits of Twitter? Here’s how to employ the platform as a powerful business growth tool.
