There are several reasons why a customer review may not be shown on Google. Here are a few of the most common reasons: It’s important to note that Google’s review policies are subject to...

What is a Call To Action (CTA) on a web page? A website’s landing page is one of the most important pages on any website. It is the first page that visitors will see when they arrive, and it...

Many local insurance agents use the power of social media to promote their brands these days. Social media is a key part of an insurance agency’s marketing strategy. Social media promotion allows...

What is a “Featured Snippet” and Why is it important? A featured snippet is a summary of an answer to a user’s query, displayed at the top of the search results page. It is intended to give the...

The insurance industry is highly competitive these days. A lot of insurance agents operate in each area. That’s the reason why insurance agents should put a lot of focus on marketing. Effective...

Are you ready to take 2023 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy for your insurance agency? Have you put together an...

Insurance industry is highly competitive these days. A lot of insurance agents operate in each region. That’s the reason why marketing insurance agents is not always easy. Insurance companies should...

The captive insurance industry is highly competitive these days. A lot of captive insurance agents operate in the same city, competing against one another. So, running a captive insurance company can...

While Apple Maps may not have gotten off to a great start when it was first introduced in 2012, this tech giant has made a lot of changes over the years that have improved the service greatly. And...

With Google dominating the search engine game, it’s often easy for business owners to overlook Bing. Microsoft’s search engine may lack the pizzazz and sparkle of Google, but it’s no less important in...

Finding customers on Facebook has skyrocketed to one of the top ways to maximize an insurance agent’s local visibility. It’s a place where your agency “must be seen.” The demographics are very...

It’s no secret that Google is the biggest player when it comes to search engines, but did you know that it’s also one of the best tools for your overall 2019 digital sales strategy? Google has made it...