What is a “Featured Snippet” and Why is it important? A featured snippet is a summary of an answer to a user’s query, displayed at the top of the search results page. It is intended to give the...

The insurance industry is highly competitive these days. A lot of insurance agents operate in each area. That’s the reason why insurance agents should put a lot of focus on marketing. Effective...

Are you ready to take 2023 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy for your insurance agency? Have you put together an...

Insurance industry is highly competitive these days. A lot of insurance agents operate in each region. That’s the reason why marketing insurance agents is not always easy. Insurance companies should...

The captive insurance industry is highly competitive these days. A lot of captive insurance agents operate in the same city, competing against one another. So, running a captive insurance company can...

While Apple Maps may not have gotten off to a great start when it was first introduced in 2012, this tech giant has made a lot of changes over the years that have improved the service greatly. And...

With Google dominating the search engine game, it’s often easy for business owners to overlook Bing. Microsoft’s search engine may lack the pizzazz and sparkle of Google, but it’s no less important in...

Finding customers on Facebook has skyrocketed to one of the top ways to maximize an insurance agent’s local visibility. It’s a place where your agency “must be seen.” The demographics are very...

It’s no secret that Google is the biggest player when it comes to search engines, but did you know that it’s also one of the best tools for your overall 2019 digital sales strategy? Google has made it...

LinkedIn Company pages are a central hub for information about your agency. It is important to make sure your agency’s profile, personal profile, and the profiles of your team members are professional...

Pay Per Click popularly known as PPC advertising can be one of the most effective digital marketing strategies that insurance agents should be executing on for quality lead generation. It helps you to...

What is Search Engine Optimization and what does it do? SEO brings more visibility to your business by building trust, authority and relevancy and therefore ranking your website higher in search...