Author name: Carl Willis

Twitter has become an insurance industry gamechanger in the overall business growth for local agents. Nowadays, a small business owner can’t afford not having a presence on Twitter. A prominent social media presence, specifically Twitter, will work wonders for converting online traffic into new policy holders. Leveraging this 140-character social media giant can help bolster […]

What Is Voice Search? Simply put, voice search is voice recognition technology which allows people to perform searches by speaking into a device (similar to the “voice to text” features in our phones, etc.). These devices range from our smartphones, computers and tablets to home assistant devices sometimes called “smart speakers.” The top voice search

Have you been putting off creating a Yelp page for your business? Do you have one but don’t tend to it regularly? Perhaps you have followed all of the steps in creating your page, but you are still not seeing much customer engagement? Putting together a strategy to leverage Yelp for Business is one of

How to Grow Your Insurance Agency Online Many people search for insurance services online. That’s why online promotion is one of the best ways to grow an insurance agency. When promoting insurance services online, agents can attract a lot of clients to their businesses. Online promotion makes it possible for agents to promote their insurance

It’s no surprise that some insurance agents prefer to buy leads for their insurance agencies. However, buying insurance leads has its own drawbacks. Inbound marketing is a good alternative to buying insurance leads. There are many ways to get leads from inbound marketing. Insurance agencies can take advantage of such techniques as website design, content

Setting up a Google Business Profile for Insurance Agents People tend to search for insurance agents on Google. It’s also important to note that searchers give a preference to the top listings in Google. That’s why it’s so important for an insurance agent to be listed in the local search. Otherwise, customers will select your

Insurance agents operate in certain geographical areas. That means that they have to promote their services locally. An insurance agent can get a lot of new clients if he/she is found in the local search results. That’s why it’s so important to do local SEO for insurance agents. It’s necessary to develop a local SEO

 Google My Business (GMB) It’s no secret that Google is the biggest player when it comes to search engines. Did you know that it’s also one of the most efficient marketing tools for your overall digital sales strategy? Google makes it easier than ever to market your insurance agency on its platform.  In the digital

This post delivers a deep dive into the 7 biggest parts of the rock star insurance agent’s digital eco-system (Google My Business, Bing Places, Apple Maps, Facebook For Business, Twitter For Business, LinkedIn Company Pages and Yelp For Business) complete with an outline of the critical components for each that must be developed correctly in

Has your Google My Business (GMB) listing been hijacked?  If so, it need not be the end of the world. It may not have been done by a  nefarious act. There are many reasons you may not be able to control your GMB listing, such as:   A former employee set it up, and you

When it comes to restaurant insurance, most agents think of traditional businesses – cafes, restaurants, fast food chains, bars etc. However, there is one niche that is underserved – the humble food truck operator. Many types of people, from professional chefs to hobby cooks, are getting their feet wet in the competitive restaurant industry by

Renters insurance is often an undervalued product for most insurance agents. According to Bankrate, only about 50% of all renters in the US carry this form of insurance. Many renters think that because they have cheap furniture, or that they are covered by their landlord’s homeowners’ insurance, they don’t need this type of coverage. However

Training team members is a vital necessity for insurance agents. That is true for new team members as well as those that have been on the job for some time. Not all employees, however, will benefit from the same type of training. The execution of the training is, perhaps, more important than the training itself.

A successful insurance office requires happy, productive staff. But, the old adage is correct: Money doesn’t buy happiness – or an increase in productivity. While a person’s salary is, indeed, one of the primary factors in job satisfaction, it is only one piece of the equation. And not a very big piece, as it turns

As an insurance agent, recruitment and the building of a stronger team are among your highest priorities. The entire industry is facing increasing pressure to replace its aging workforce, and the race is on to attract the brightest of the younger generation. But, knowing what needs to be done and accomplishing it are two very different