Have you been putting off creating a Yelp page for your business? Do you have one but don’t tend to it regularly? Perhaps you have followed all of the steps in creating your page, but you are still not seeing much customer engagement? Putting together a strategy to leverage Yelp for Business is one of […]
How to Grow Your Insurance Agency Online Many people search for insurance services online. That’s why online promotion is one of the best ways to grow an insurance agency. When promoting insurance services online, agents can attract a lot of clients to their businesses. Online promotion makes it possible for agents to promote their insurance
It’s no surprise that some insurance agents prefer to buy leads for their insurance agencies. However, buying insurance leads has its own drawbacks. Inbound marketing is a good alternative to buying insurance leads. There are many ways to get leads from inbound marketing. Insurance agencies can take advantage of such techniques as website design, content
Setting up a Google Business Profile for Insurance Agents People tend to search for insurance agents on Google. It’s also important to note that searchers give a preference to the top listings in Google. That’s why it’s so important for an insurance agent to be listed in the local search. Otherwise, customers will select your
Setting up a Google Business Profile for Insurance Agents Read More »
Insurance agents operate in certain geographical areas. That means that they have to promote their services locally. An insurance agent can get a lot of new clients if he/she is found in the local search results. That’s why it’s so important to do local SEO for insurance agents. It’s necessary to develop a local SEO
Location Based Search Optimization Tips for Insurance Agents Read More »
Google My Business (GMB) It’s no secret that Google is the biggest player when it comes to search engines. Did you know that it’s also one of the most efficient marketing tools for your overall digital sales strategy? Google makes it easier than ever to market your insurance agency on its platform. In the digital
Roadmap to Writing More Insurance Policies in 2020 Read More »
This post delivers a deep dive into the 7 biggest parts of the rock star insurance agent’s digital eco-system (Google My Business, Bing Places, Apple Maps, Facebook For Business, Twitter For Business, LinkedIn Company Pages and Yelp For Business) complete with an outline of the critical components for each that must be developed correctly in
Roadmap to Writing More Insurance Policies in 2019 Read More »
In our last blog post, we talked about the best ways to get online ratings and reviews and the reasons why you need them. Yelp reviews, Facebook reviews, and other online review sites are the new word-of-mouth referrals. They offer insight into your business and allow potential customers to make a decision, to hopefully, do
How Insurance Agents Can Leverage Photos With Online Ratings and Reviews Read More »
Advertising and marketing are an important part of promoting any business. But even before the latest, digital marketing trends were in vogue, there’s one form of promotion that has always existed: Word of Mouth (WOM) referrals. Who would ever doubt that WOM has been, and will always be, the best form of marketing money can’t
Best Practices for Getting More Online Reviews for Your Insurance Agency Read More »
In the past, a complete business profile meant having your correct name, phone number and address in the yellow pages. However with virtually everything being online these days, people desire more information about the businesses they choose, before they make their choice. For insurance agencies, a complete business profile is equally important. Customers need to
Why Insurance Agents Should Have Fully Optimized Business Profiles Read More »
In the insurance business, an agency’s reputation is priceless. Even in the early days of the industry, word of mouth and referrals drove customers to an agency, or away from it. The only difference today is that there are more channels where we can promote our brand and reputation, particularly, on the Internet. Online reputation
Like it or not, Yelp is here to stay. Many insurance agents like this ratings and review site, while others tend to stay clear. In spite of your preference, you can definitely make Yelp advertising and marketing work for your insurance agency. In the competitive realm of insurance marketing, Yelp can help you get more
Going Beyond the Yelp Business Page: How and Why to Market Your Insurance Agency on Yelp Read More »
Has your Google My Business (GMB) listing been hijacked? If so, it need not be the end of the world. It may not have been done by a nefarious act. There are many reasons you may not be able to control your GMB listing, such as: A former employee set it up, and you
How to Recover Your Hijacked Google My Business Listing Read More »
For many digital marketers, Facebook is a double-edged sword. WIth over 2 billion active users, there’s no denying that Facebook is one of the most effective ways to reach as many people as possible in your market. Source: https://techcrunch.com/2017/06/27/facebook-2-billion-users/ But, Facebook is still a private company (albeit publicly-traded) and they need to boost their own profits,
What the New Facebook Algorithm Update Means for Insurance Agents Read More »
Anyone who operates any type of legal business should have insurance; after all, business owners and entrepreneurs should be able to protect their customers, their employees, and themselves should something go wrong. Many insurance agents are happy to cover many types of businesses, from restaurants to boutiques to retail shops. However, there may be some
Why You Should Offer Insurance to Wineries and Craft Breweries Read More »
When it comes to restaurant insurance, most agents think of traditional businesses – cafes, restaurants, fast food chains, bars etc. However, there is one niche that is underserved – the humble food truck operator. Many types of people, from professional chefs to hobby cooks, are getting their feet wet in the competitive restaurant industry by
Expand Your Business and Your Book By Selling Insurance to Food Truck Vendors Read More »
Renters insurance is often an undervalued product for most insurance agents. According to Bankrate, only about 50% of all renters in the US carry this form of insurance. Many renters think that because they have cheap furniture, or that they are covered by their landlord’s homeowners’ insurance, they don’t need this type of coverage. However
Training team members is a vital necessity for insurance agents. That is true for new team members as well as those that have been on the job for some time. Not all employees, however, will benefit from the same type of training. The execution of the training is, perhaps, more important than the training itself.
Tips and Best Practices for Training Your Team Members Read More »
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Unless you’ve been hiding under a rock, you probably know that these days, the Internet is where it’s at, whether you’re looking for a product, service, a job, or just about anything else. If you’re a business owner or a professional (such as an insurance and financial services agent), it’s also a great equalizer – you
Compliance Dos and Don’ts for Insurance Agent Marketing Read More »
A successful insurance office requires happy, productive staff. But, the old adage is correct: Money doesn’t buy happiness – or an increase in productivity. While a person’s salary is, indeed, one of the primary factors in job satisfaction, it is only one piece of the equation. And not a very big piece, as it turns
5 Ways to Transform Your Insurance Office and Increase Productivity Read More »
As an insurance agent, recruitment and the building of a stronger team are among your highest priorities. The entire industry is facing increasing pressure to replace its aging workforce, and the race is on to attract the brightest of the younger generation. But, knowing what needs to be done and accomplishing it are two very different
6 Savvy Tips for Trouble-Free Insurance Team Member Recruiting Read More »
Millennials are soon going to make up a large percentage of the global workforce, about 50% by the year 2020 according to a report by PWC. Employers today must face facts: soon, they will be interviewing, hiring, and yes, even promoting Millennials in the workforce. However, before they can even reach that stage,
4 Ways to Use Social Media To Recruit Millennials for Your Agency Read More »
Marketing From Inbound to Outbound Are Direct Mailers, Cold Calling, Radio, TV, and Print Ads not bringing in enough leads to your agency? If you’re trying to reach an audience – especially the 25-54 demographic – using traditional marketing methods, then you should probably rethink your strategy. These days, it’s all about inbound marketing. By switching from outbound
